Job description
Title: Marketing Communications Manager
Reports to: Director Marketing
Location: Amsterdam, Netherlands
Company Description
Segway-Ninebot is a global pioneer in high-tech electric mobility, dedicated to revolutionizing how people move. Our mission is to simplify the movement of people and goods, making life more convenient and captivating. Beyond leading innovation in micro-mobility, we are deeply engaged in service robotics and intelligent short-term transportation. With the headquarters stationed in Beijing, China, we focus on research, development, design, and distribution of cutting-edge short-distance transportation solutions. Segway-Ninebot Europe operates with branches in The Netherlands, Spain, France, and Germany.
General Description
As Marketing Communications Manager, you will be a central driver of our growth story. Working in a small, high-performing, and international team, you will take ownership of developing and executing strategic marketing communications and public relations initiatives across the European region. This role requires a professional with proven expertise, the ability to manage high-impact projects end-to-end, and the leadership to influence stakeholders both internally and externally. You will collaborate closely with our global headquarters in China, the European and local teams, and distribution partners across the region. You will act as a strategic advisor on communications and PR while ensuring strong brand visibility, impactful storytelling, and a consistent consumer experience across all touchpoints.
Key Responsibilities
- Develop and implement the annual Marketing Communications & PR plan for Europe, ensuring alignment with global brand guidelines while adapting strategies to regional market needs
- Drive brand equity by overseeing the creation and execution of consumer-facing communication assets (digital, social, print, video, events). Ensure all assets are localized and distributed effectively across markets
- Lead PR strategy and execution across the region, including media outreach, press materials, and agency management. Strengthen media relationships and position the brand as a thought leader within the industry
- Organize and fully manage flagship European trade events (e.g., IFA), sponsorships, and endorsement opportunities. Oversee all event logistics, press activities, and post-event evaluations
- Identify and develop strategic partnership opportunities to expand reach and secure additional brand exposure or co-marketing investments
- Oversee the organization and supervision of photo and video shoots for new products, both in the Netherlands and abroad, ensuring high-quality marketing assets
- Act as a communications partner to sales, product marketing, and distribution teams
- Monitor, evaluate, and report on the effectiveness of communications programs, providing insights and recommendations to secure ongoing success and funding
- Daily communication with the local marketers in Europe and our headquarters
Qualifications and Skills
- BS or BA Degree from an accredited college/university in Business, Marketing, Communications or related field required
- 3-5 years of experience in at least several of the following disciplines: Marketing Communications (digital, print), Retail Marketing, Media planning, PR, Merchandising, Events organization/execution
- Previous knowledge and understanding of pan-European (trading) business industry preferred
- Advanced knowledge of MS Office required
- Professional English proficiency is required, any additional European languages preferred
- Strong interpersonal communication and coaching skills
- Detail oriented with strong aptitude for problem solving
- Strong decision-making and organizational skills
- Able to work independently and exercise good judgment
- International travel within European region – potentially up to 25% of time
- Flexible
- Tenacity, very strong eye for details
- Team player
- Hands-on mentality
- Positive energy, optimist
- Initiative/Self-Starter
- Effective Planning & Organization skills
Acquisition in response to this vacancy is not appreciated
