Overview:
We’re looking for a practical, results-oriented Performance Marketing & Growth Manager to join our team. In this role, you will support user acquisition, engagement, and retention initiatives, helping to grow our user base and contribute to trading activity through data-driven marketing efforts.
You’ll work across paid channels, lifecycle marketing, and community initiatives, collaborating with cross-functional teams to improve overall marketing performance.
Responsibilities:
- Support the planning and execution of paid acquisition campaigns (search, social, display) to drive user growth and engagement.
- Monitor and optimize campaign performance to improve efficiency and overall results.
- Run A/B tests and basic experiments to enhance conversion across landing pages, sign-ups, and onboarding flows.
- Assist in managing lifecycle marketing programs (email, push, in-app messaging) to support activation and retention.
- Contribute to the growth and management of community channels (e.g., Discord, Telegram, X) and support creator or partner collaborations.
- Track and report on key metrics such as CAC, conversion rates, and retention, and share insights with the team.
- Work with internal stakeholders (product, compliance, design) to support marketing initiatives.
- Assist with marketing materials and occasional industry events or campaigns as needed.
- Support coordination with external agencies or vendors where applicable.
Requirements:
- 5–7+ years of experience in digital marketing, performance marketing, or growth roles, preferably in fintech, crypto, or related industries.
- Hands-on experience with paid media channels (e.g., Google, Meta, X/Twitter, LinkedIn).
- Familiarity with A/B testing, analytics tools, and performance reporting.
- Experience with lifecycle marketing tools (email/push) and basic CRM or automation platforms.
- General understanding of online communities and social platforms (e.g., Discord, Telegram).
- Data-driven mindset with the ability to interpret results and suggest improvements.
- Good communication skills and ability to work collaboratively across teams.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience managing budgets or working with external partners is a plus.
Vision & Mission
- OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.
- OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.
