Overview:
We’re looking for a practical, results-oriented Digital Marketing & Growth Manager to join our high-performing team. You’ll run user acquisition and retention programs, grow our crypto communities and help increase trading volumes and revenue through data-driven marketing.
Responsibilities:
- Plan and run paid acquisition campaigns (search, social, display) to drive high-quality users and trading activity.
- Run A/B tests and simple experiments to improve conversion across landing pages, sign-ups, and onboarding.
- Own lifecycle marketing: email, push, and in-app messages to boost activation, retention and reactivation.
- Grow and manage community channels (Discord, Telegram, X) and work with creators and partners to increase brand awareness.
- Track and report on key metrics (CAC, conversion rates, retention, LTV) and share clear recommendations.
- Represent the company at industry events when needed and help with marketing materials.
- Mentor or support junior team members.
Requirements:
- 7+ years in digital marketing or growth, preferably with experience in fintech or crypto.
- Strong practical experience with paid channels (Google, Meta, X/Twitter, LinkedIn).
- Comfortable running A/B tests, using analytics tools and reporting on performance.
- Experience with lifecycle tools (email/push) and basic CRM/automation.
- Good understanding of community platforms (Discord, Telegram) and creator partnerships.
- Data-driven, analytical, and able to turn insights into simple action plans.
- Good communicator who can work with multiple teams.
- Bachelor’s degree in Marketing, Business, or related field.
- Able to manage budgets and external partners.
Vision & Mission
- OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.
- OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.
