Paula’s Choice, a global skincare leader that empowers individuals to define beauty on their own terms through science-backed products. We are an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brands since 2021, our mission comes to life through four core values that guide our actions, decisions, and impact
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our Global Headquarters remains at the heart of the brand, where it was founded by Paula Begoun in 1995, Seattle. Our European headquarters are in the Netherlands and local offices in selected European countries like London, Berlin and Paris. We market our skincare via different business models: direct-to-consumer via our own websites, marketplaces and selected retail partners, including Sephora, Galeries Lafayette, Space NK, Douglas and many more.
We’re a rapidly growing entrepreneurial team that thrives on change, prioritising a culture of feedback and inclusivity. Our culture encourages continuous learning and is fuelled by connection, curiosity, and cross-functional collaboration.
Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
Does this sound inspiring? That’s great! Because we’d love to get to know you. We are looking for a
Digital Performance Marketing Manager – Fulltime - Amersfoort - Hybrid
Role overview
As Digital Performance Marketing Manager, you will own and optimize our digital performance marketing engine with a strong focus on new customer acquisition, SEA, and DTC growth. You will lead a team of channel specialists, collaborate closely with agencies, data, brand team and local markets, and translate insights into scalable performance strategies. This exciting role offers significant freedom to innovate, test, and scale new ideas within a highly competitive digital and DTC landscape.
Key Responsibilities
- Own and optimize digital performance marketing campaigns with a focus on acquisition, revenue growth, and ROAS
- Drive and support SEA strategy and execution
- Guide daily and weekly performance across Paid Social, SEA and Affiliate, including spend decisions
- Analyze performance data to identify opportunities and improve efficiency and effectiveness
- Align targets and performance expectations with EU markets
- Define performance strategy, quarterly priorities, and key growth opportunities
- Drive SEO and GEO strategy and execution
- Own weekly and monthly performance reporting
- Collaborate with Data teams on MMM, attribution, and incrementality
- Close alignment with the Brand advertising manager to secure a holistic full funnel strategy
- Lead and develop the performance marketing team (3 direct reports)
- Manage and challenge agencies on strategy, innovation, and delivery
What You Bring
- 7+ years of proven experience in digital performance marketing, with strong SEA and acquisition expertise
- Experience managing teams and working with performance agencies
- Strong analytical skills and confidence working with performance data and measurement frameworks
- Strategic mindset with the ability to balance execution and long-term growth
- Strong stakeholder management and communication skills
