We have a current opportunity for a temporary Category Brand Manager B2B at Friesland Campina in Amersfoort
Important:
- Start date: 28/04/2026(if you have a notice period and cannot make this start, please do NOT apply)
- End date: 27/10/2026
- B2B Food experience is a must
- Fluent in Dutch
Business context
FC-Professional (~€2.4B NS) - FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers.
Main FC-P Horeca penetration & grow share of wallet in the Netherlands (strategic mature market), via:
Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.
In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customers to win in their markets.
FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.
Accountabilities
- Develop local channel insights & trends (e.g. competitor / market / categories and applications):
- Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those, feeding into actionable channel plans/actions.
- Execute a relevant & optimal portfolio in line with hero-focused assortment:
- Determine and optimize the relevant product portfolio (incl. hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
- Local Channel plans (Marketing communication & activation):
- Translate FC Professional Horeca strategy into the Netherlands-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
- OTIF execution of communication plans and customer preference activations.
- Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
- Support Joint Business Planning for the top customers in close cooperation with Sales team.
- Manage A&P within budget and monthly phasing.
- Data-driven decision making:
- Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12Q and Budget initiatives).
- Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.
Candidate requirements
- Relevant work experience
- 6+ years - Proven experience in marketing management
- Required educational level
- Academic / Master (WO) level
- Other requirements (proven):
- Proven experience in channel marketing management Good knowledge of the B2B and Foodservice market
- Customer focus: strong curiosity for customer (operator) insights and thinking outside-in
- Knowledge of Financial Management Effectively sets up strategies and plans
- Fluent in Dutch & English (verbal & written)
- Functional skills (WHAT) Role-related abilities and know-how to perform tasks accurately
Strategic planning - to develop and execute plan OTIF
Strong ability to formulate a clear 12Q plan, achieving channel objectives Flawless execution of plans OTIF (strong commitment to deadlines and delivering complete/high-quality results within budget), including ability to measure effectiveness Ability to assess both external and internal factors/circumstances, set priorities (cascading choices), and allocate resources (A&P budget) effectively
Result-Oriented:
Strong focus on achieving measurable outcomes and exceeding targets Takes initiative, sets clear objectives, and works tirelessly and constructively to deliver results
Creative conceptual thinking:
Creative and innovative mindset for problem-solving and project development Develops out-of-the-box solutions that add value for customers Excels at conceptualizing fresh approaches and solutions
Market insight (market trends / competition / pricing, identify I&O and customer needs)
Strong understanding of market trends through monitoring channel developments (competition, application and products), customer behavior, and emerging channel developments (technology / digital etc.) Ability to translate channel/country issues and opportunities into actionable initiatives
Analytical Skills:
Strong analytical capabilities to interpret data and derive meaningful insights Uses data-driven approaches for decision-making Comfortable working with both quantitative and qualitative data sources
Pro-active, willing to take ownership
Demonstrates a proactive mindset by anticipating challenges and taking initiative Thrives in a fast-paced environment Actively seeks opportunities for improvement and contributes ideas to improve processes
Takes full ownership of tasks, ensuring successful execution Shows accountability for outcomes and results Exhibits a can-do attitude and commitment to seeing initiatives through to completion (and evaluation)
