Holt Executive are delighted to be partnered with Marlink to support a critical, transformation lead Product Marketing Manager position.
Working across their Maritime portfolio to strengthen and innovate the way their product and services are positioned, explained, and brought to market
.
Collaborating with Product Managers, Sales teams, and Marketing you will shape portfolio messaging, lead go-to-market execution, develop sales enablement materials, and bring market and customer insight back into the organisatio
n.
Key Responsibilities for the Product Marketing Manager – Maritime positi
- on:
Develop and maintain clear, compelling, and customer-centric positioning for the Maritime portfolio across products, services, and solution sui - tes.Translate complex product capabilities, technical pillars, and portfolio components into simplified value propositions, customer benefits, and differentiated market messa
- ges.Build messaging frameworks that make the Maritime portfolio easier to understand, easier to position, and easier for Sales teams to pitch effectiv
- ely.Act as a key link between Product Managers, Sales, and Marketing teams to ensure strong alignment on portfolio priorities, messaging, launches, and market activat
- ion.Work with Product Managers to understand portfolio strategy, solution pillars, roadmap evolution, and product differentiators, and translate them into market-ready narratives and ass
- ets.Lead go-to-market planning and execution for portfolio launches, updates, and strategic commercial initiatives across the Maritime Business U
- nit.Create and maintain sales enablement materials such as pitch decks, solution one-pagers, value propositions, battlecards, customer narratives, and objection-handling supp
- ort.Gather and synthesize customer insight, market feedback, and commercial input to strengthen portfolio messaging, relevance, and market resona
nce.
Key Experience required for the Product Marketing Manager – Maritime posi
- tion:
Proven experience in product marketing, portfolio marketing, go-to-market, or a related commercial role in a B2B technology environment, ideally in telecommunications, cyber security, cloud, connectivity, or managed ser - vices.Strong capability in positioning, messaging, storytelling, sales enablement, and translating complex offerings into clear, customer-relevant value propositions, supported by a solid understanding of go-to-market principles, portfolio marketing, buyer needs, and commercial activ
- ation.Excellent ability to work across Product Management, Sales, and Marketing in a transversal, influence-based role, with strong written and verbal communication s
- kills.Customer-centric and analytical mindset, with the ability to simplify complexity, create compelling narratives, and turn market insight into actionable recommenda
- tions.Experience in maritime is highly desirable; background in maritime digital solutions or related B2B solution environments is a strong adva
- ntage.Fluency in English is required; additional languages are an adva
ntage.
