Brand Manager - Veghel
We're looking for a brand manager with work experience and project management experience, who will be up and running quickly.
Key focus of the role is the execution of portfolio & activation activity calendars for the Kind and Ice brands in the Benelux. You will execute different projects related to communication, innovations and shop floor activations.
Key Responsibilities:
- Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.
- Oversee campaign timelines, coordinate with agencies and other functions and manage project details to ensure timely and effective execution.
- Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events
- Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.
- Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.
- Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.
Budget & Resource Management:
- Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.
- Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.
- Manage POs, invoices and other administration within the scope
Qualifications:
- Master's degree in Marketing, Business, or related field.
- 3-5 years of experience in brand management, marketing execution, with a proven track record of managing marketing campaigns and activations. Experience working in FMCG is a must, food is an advantage
- Strong executional skills with a proven ability to manage projects and campaigns from start to finish.
- Excellent organizational skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
- Ability to adapt quickly and work in a fast-paced environment
- SAP & Fiori, Ariba
- Fluent in both Dutch & English is a must, French is a plus
Let op: vacaturefraude
Helaas komt vacaturefraude steeds vaker voor. We waarschuwen je voor mogelijke misleiding:
* Wij zullen nooit via WhatsApp of in een videogesprek vragen om jouw persoonlijke gegevens (zoals een kopie van je ID, bankgegevens of BSN).
* Twijfel je over de echtheid van een vacature of contactpersoon? Neem dan altijd rechtstreeks contact met ons op via de officiële contactgegevens op onze website.
Important: job fraud
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* We will never ask for personal information (such as a copy of your ID, bank details, or social security number) via WhatsApp or during a video call.
* If you're unsure whether a vacancy or contact person is legitimate, please reach out to us directly using the official contact details on our website.
