The Company
Our client is a global leader in the fast-moving consumer goods (FMCG) industry with a strong presence in Veghel, the Netherlands. The organization is known for its portfolio of globally recognized brands, innovation-driven culture, and collaborative international environment, supporting key business and brand initiatives across the Benelux region
Role Description
As a Brand Manager, you will be responsible for driving the execution of integrated marketing campaigns, brand activations, and portfolio initiatives across the Benelux market. You will lead cross-functional coordination and stakeholder management while overseeing campaign execution, product launches, and retail activations to deliver impactful brand experiences.
Responsibilities
- Lead the development and execution of integrated marketing campaigns across digital, retail, social, and traditional channels.
- Manage campaign timelines, coordinate with external agencies and internal teams, and oversee project details for smooth delivery.
- Drive daily execution of brand activations, including in-store displays, POS materials, promotions, and events.
- Work closely with customer marketing and sales teams to ensure consistent brand messaging at retail points and consumer touchpoints.
- Localize regional content to align with brand guidelines and suit target audiences effectively.
- Collaborate with sales, customer marketing, and other departments to support product launches, in-store promotions, and consumer communications.
- Monitor and control marketing budgets; manage purchase orders, invoices, and administrative tasks related to campaign execution.
Requirements
- Bachelor's or Master’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in brand management and marketing execution, preferably within FMCG.
- Proven track record of managing marketing campaigns and activations.
- Strong project management, organizational, and analytical skills.
- Fluent in Dutch and English; French language skills are a plus.
- Proficiency in Excel and PowerPoint; experience with SAP, Fiori, and Ariba is advantageous.
Other Information
Apply to our vacancy for more information. looking forward to hearing from you.
