IIC–INTERSPORT International Corporation GmbH is the brand management and purchasing company of the INTERSPORT Group. With a retail turnover exceeding EUR 14 billion and more than 5,400 associated retailers in 42 countries, INTERSPORT is the worldwide leading player in sporting goods retail.
We’re looking for an experienced and passionate Sponsorship Activation Manager to join our global Brand Marketing team in Amsterdam. In this role, you’ll help build the INTERSPORT brand on a global scale by developing, managing, and activating best‑in‑class partnerships and sponsorships. This includes identifying strategic partnership opportunities, developing and managing a central partnership group database, negotiating favourable contract terms, fostering strong partner relationships, and bringing partnerships to life through compelling global activation plans that support our ambition to be at the Heart of Sport as the Global leader in local sport.
The Sponsorship Activation Manager ensures that all partnerships and sponsorships - across rights holders, federations, clubs, events, athletes, and other relevant entities - are leveraged consistently, creatively, and effectively to enhance brand equity, drive consumer engagement, and support our commercial, local and category objectives.
What you'll do:
Partnership Strategy & Development
- Develop and evolve INTERSPORT’s global sponsorship and partnership strategy in line with our brand ambitions and long-term business goals.
- Identify and evaluate new partnership opportunities across sport, events, athletes, federations, clubs, and other relevant platforms.
- Collaborate with internal teams and local markets to ensure partnerships align with consumer insights, category priorities, and brand positioning.
Global Sponsorship Activation
- Lead the end-to-end activation of sponsorships and partnerships across campaigns, retail, digital, social media, events, and experiential moments.
- Create global toolkits, playbooks, and activation guidelines that support strong and consistent execution across markets.
- Work closely with creative, marketing, retail, and digital teams to maximize the impact of sponsorships across all channels.
- Support athlete appearances, global tournaments, partnership events, and brand-led activations.
Relationship & Stakeholder Management
- Act as the main point of contact for key global partners, agencies, rights holders, and internal stakeholders.
- Build strong, collaborative relationships that drive long-term value for both INTERSPORT and our partners.
- Lead partnership negotiations alongside Legal and Finance teams to secure strong commercial and brand opportunities.
Performance & Insights
- Measure and report on partnership performance using key KPIs such as brand visibility, engagement, and ROI.
- Use insights and data to continuously improve sponsorship strategies and future activations.
- Support the development of dashboards and reporting tools to track partnership success globally.
What you'll bring:
- 6+ years of experience in sponsorship activation, partnership management, sports marketing, or a related field.
- Experience working with sports brands, athletes, rights holders, agencies, or global marketing teams preferred.
- Strong negotiation and stakeholder management skills, with the ability to manage multiple projects and priorities simultaneously.
- A creative mindset combined with a strategic, data-driven approach.
- Excellent communication and presentation skills in English (additional languages are a plus).
- A passion for sport, storytelling, consumer engagement, and building memorable brand experiences.
What we offer:
- A dynamic international environment within the global sports industry.
- The opportunity to shape high-profile global partnerships and activations.
- Hybrid working, 30 days paid holiday, progressive employment conditions, and wellness initiatives.
- A collaborative and energetic team culture with regular team events and lunches.
At INTERSPORT, we value diversity and believe different perspectives make us stronger. With over 75% of our Amsterdam office made up of expats and a 50/50 (f-x/m) gender balance, inclusion is part of who we are.
Even if you don’t meet every requirement, we encourage you to apply. If this role excites you and you believe you can make an impact, we’d love to hear from you.
Ready to help bring the world of sport to life through partnerships and experiences? Apply now!
