At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The
Senior Manager – Integrated Marketing (International) for
HEYDUDE is responsible for driving international growth by leading the development and execution of integrated, multi-channel marketing strategies across direct and distributor markets. Reporting to the
Director or Head of Brand Marketing, this senior leader ensures global brand alignment while driving local commercial impact across retail, digital, PR, and wholesale channels. You will shape seasonal storytelling and own the Go-To-Market (GTM) process to deliver consistent brand excellence worldwide.
What You'll Do
- Innovate & Think: Lead the development of localized seasonal marketing strategies and international GTM calendars, translating global brand direction into commercially impactful regional plans.
- Drive: Own the end-to-end execution of integrated, multi-channel campaigns, ensuring consistency, quality, and impact across all consumer touchpoints.
- Achieve: Define KPIs and success metrics for campaign performance, leading post-campaign analysis to translate insights into actionable recommendations for future growth.
- Connect: Act as the central point of coordination between brand, merchandising, digital, and commercial teams to drive clarity in roles and decision-making.
- Manage: Oversee the international marketing budget and resource allocation, including agency scopes, vendor selection, and external partnerships.
- Grow: Directly manage and coach the Integrated Marketing Manager, setting clear performance expectations and fostering a culture of execution excellence.
- Maintain: Ensure operational discipline across all initiatives, overseeing production timelines, asset delivery, and the creation of seasonal sell-in toolkits.
- Communicate: Lead seasonal product storytelling and positioning, ensuring strong alignment between product and commercial teams to drive brand story clarity.
What You'll Bring to the Table
- BS or BA in business, marketing, or a related field—or equivalent years of relevant and related experience.
- Minimum 10+ years of experience in integrated marketing, brand marketing, or product marketing.
- Background knowledge in footwear, fashion, sportswear, or consumer lifestyle brands, with a deep understanding of international markets.
- Strong understanding of multi-channel campaign leadership and wholesale dynamics within a matrix organization.
- Highly skilled in strategic GTM planning and data-driven decision-making to drive commercial results.
- Demonstrated ability to lead cross-functional stakeholder management and influence teams across diverse geographies.
- Ability to manage complex budgets and agency relationships while maintaining high-impact operational discipline.
#heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
Job Category: Corporate
