The Company
Our client is a leading global food & beverage company, focused on Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition, with a mission to inspire healthier and more sustainable eating and drinking practices worldwide.
Role Description
As a Global Marketing Manager – Innovation, you will lead the business and marketing strategy for new format innovations within a specialized nutrition portfolio, ensuring strong consumer value propositions and successful market launches. You will work closely with global and local cross-functional teams to drive concept development, validation, business case creation, and seamless integration into the broader brand and portfolio strategy.
Responsibilities
- Lead the marketing and business strategy for format innovations, ensuring they support category growth and brand development.
- Finalize consumer and brand value propositions, overseeing validation studies to confirm readiness for market introduction.
- Build solid, data-driven business cases in collaboration with finance and local teams to guide project prioritization and investment decisions.
- Act as the marketing lead within cross-functional teams including R&D, sustainability, operations, procurement, and design, ensuring timely and high-quality execution of all activities such as concept testing, claims, packaging, and communication.
- Work closely with regional and local teams to adapt global innovations for local markets, ensuring relevance and successful activation.
Requirements
- Approximately 8 years of experience in marketing and innovation, preferably in early life nutrition or related fields.
- Proven track record in launching new formats at a global or regional level.
- Strong understanding of consumer insights, brand equity, and business modeling.
- Excellent strategic thinking and data interpretation skills.
- Ability to navigate complex stakeholder environments with resilience.
- Strong collaboration, influencing, and communication skills.
- Organized, proactive, and capable of managing multiple projects.
Other Information
Apply to our vacancy for more information. looking forward to hearing from you.
