We're looking for a talented individual to join our Shopping Centre Management (SCM) team as Marketing Manager for Westfield Mall of the Netherlands. This is a pivotal role in a vibrant, fast‑paced environment where you’ll help shape an inspiring customer journey that attracts, engages, and delights visitors at Westfield Mall of the Netherlands. If you're ready to make a real impact and be part of an innovative team, we’d love to hear from you.
Key Objectives
As Marketing Manager, you’ll play a key role in developing our customer experience and strengthening our brand within an international and collaborative environment. You’ll work closely with the on-site SCM team, the Head of Marketing for Northern Europe, fellow Marketing Managers across the region, and our digital and specialist marketing teams.
This role blends strategic thinking with hands‑on delivery. You’ll support the planning and execution of marketing initiatives, create engaging content, and continuously optimise our activities to build interest and drive the Westfield brand forward
What you will be doing…
- Define a strategic market plan that takes into account customer expectations and strategy versus competition for Westfield Mall of the Netherlands.
- Take responsibility for the media agency strategy and purchases for the asset
- Communicate brand identity through media, events and digital platforms where you are managing the bought and owned channels, including media, website, app and social media.
- Collaboratively coordinates the plan with all internal and external stakeholders, including line management as well as retailers in the mall and ensures high engagement from all.
- Critically evaluate and provide a review of all in-centre marketing campaigns, measuring success and quality and sharing results with key stakeholders.
- Develop marketing intelligence on lifestyle trends and consumer patterns and share insights with other departments.
- Plan and execute major events and activations, as well as other projects that activate consumers in the centre.
- Work continuously with agencies to collect, produce and publish content in bought and owned channels.
- Collaborate closely with the Digital Team in order to ensure a smooth-running marketing plan, innovative initiatives and engaging marketing assets.
- Develop and communicate in our loyalty club, gather inspiration and themes for digital channels and plan publication according to timeline and in sync with the centre calendar
- Work closely with our in-house agency, Westfield Rise, to create possibilities for brands to activate themselves in our physical and digital environments.
- Create internal and external communication for the centre to attract positive attention and handle media outlet requests.
- Be responsible for the budget and budget optimisation for the Marketing projects.
What skills, experience, and knowledge will you need to be successful?
- 5-7 years of professional experience within Marketing, and you are comfortable working in a role that is both strategic and implementing.
- Enjoy identifying trends and opportunities to create new and exciting ways to reach our target groups
- An eye for detail and quality content with an interest in staying up-to-date on the latest trends in marketing.
- Experience of working with a driving interest in digital channels such as social media, web, app, CRM, marketing and PR;
- Good project management skills with a commercial drive and understanding of customer benefit.
- Fluent in Dutch and English.
Who are we?
At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centers by creating innovative, engaging spaces that truly redefine community connections.
Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.
Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City.
As an international company, our primary internal language is English. Therefore, we kindly ask that you submit your application and resume in English.
Why work for us:
We put people's development and learning at the heart of what we do. We'll help you master your role, build your technical skills, and take advantage of top-notch management and leadership programs. From face-to-face workshops to our global online learning resources, we encourage you to make learning a part of your daily routine.
We offer a fantastic bonus scheme, and many other incentives, including company health insurance is available at a reduced tariff. We offer a one-year contract with an option to extend to permanent; You will get a meal allowance of € 2,- per day and a commuting allowance of € 0,32 cts per km, or an NS business card. Our company culture centres on caring for our employees and supporting their success. With diverse roles, you won't be limited to one area but have the chance to grow a broad range of skills and experiences.
Want to know more about what it's like working at URW? Visit our site https://www.urw.com/join-us/life-at-urw
What Matters to Us:
At URW, our purpose is to Reinvent Being Together, reimagining how people and communities connect, socialise, and experience dynamic moments in unique and meaningful ways.
We are proud to promote equal opportunities and embrace diversity in profiles, experiences, and skills. At URW, we believe that diversity is the cornerstone of our success, and we are dedicated to fostering an environment that respects, values, celebrates, and leverages individual differences to their fullest potential.
We evaluate each application with fairness and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristics. Our commitment is to provide equal access to our services for everyone. If you require any adjustments for your interview, please let us know in advance, so we can support you accordingly.
As part of our commitment to maintaining a safe and trustworthy working environment, we conduct comprehensive security checks on all employees prior to their start date. These checks may include identity verification, employment history, and criminal record screening, in accordance with applicable laws and regulations.
Join us and be part of a team that's making a real difference in your local communities!
