Founding Marketing Lead

We're looking for a Founding Marketing Lead to join an ambitious, fast-growing preventive healthcare company at an early stage.

This is an opportunity to become one of the first commercial leaders within the company and play a defining role in building one of Europe's leading preventive healthcare platforms.

We're looking for someone who combines strategic thinking with hands-on execution. Someone who enjoys building from scratch, understands digital growth inside and out, and is excited by the opportunity to create something with long-term impact.

The role initially offers a flexible equity-based structure, making it ideal for someone transitioning from a corporate career into entrepreneurship. Over time, the position is expected to evolve into a full-time (paid) leadership role as the company scales.

What you'll do

You'll own our marketing and growth function from strategy through execution, including:

Develop and execute the overall marketing strategy
Build and optimize digital acquisition channels including Google Ads, Meta Ads, Instagram, LinkedIn, TikTok and emerging platforms
Set up and manage paid acquisition campaigns with clear ROI targets
Develop SEO and content strategies to drive long-term organic growth
Build lifecycle marketing including email, CRM and retention campaigns
Design and optimize conversion funnels across the customer journey
Build dashboards and reporting to monitor CAC, LTV, ROAS, conversion and growth metrics
Develop partnerships with influencers, creators and healthcare ambassadors
Collaborate with product and clinical teams to continuously improve customer acquisition and engagement
Help build a scalable marketing organization as the company grows

Who we're looking for

You ideally have:

Experience in growth marketing, digital marketing or performance marketing
Work(ed) at a high-performing company such as a leading startup, scale-up, MBB consultancy, Big Tech or consumer brand
A strong understanding of digital marketing channels including Google Ads, Meta Ads, SEO, social media, e-mail & CRM, Analytics, Conversion Rate Optimization (CRO), Marketing automation
Experience building scalable acquisition funnels
Strong analytical skills and a data-driven mindset
Excellent understanding of branding and consumer marketing
An entrepreneurial mentality with the ability to operate independently
Excitement about healthcare, prevention and consumer health
Ambition to help build a company over the long term

Nice to have

Advanced degree (MBA, PhD, MD)
Experience in healthcare, health tech or consumer wellness
Experience working in a venture-backed startup or scale-up
Experience managing influencer marketing and community building
Familiarity with tools such as GA4, Google Tag Manager, HubSpot, Mixpanel, Looker Studio or similar analytics platforms
Experience with AI-driven marketing tools and automation

What we offer

Join at the earliest stage and help shape the future of the company
Significant ownership and influence over strategy and execution
Equity / ESOP participation from the start
Flexible commitment initially, allowing a gradual transition from corporate to entrepreneurial life
A clear pathway to a full-time executive leadership position as the company scales
The opportunity to build one of Europe's leading preventive healthcare companies alongside experienced founders

If you're excited about combining technology, healthcare and entrepreneurship - and want to build something with lasting impact - we'd love to hear from you.

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Founding Marketing Lead

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