Candidates for this position must be located in the Netherlands.

This is a hybrid position with two days in our Amsterdam office.

About this position

Sitly is on a mission to make childcare accessible and convenient for families everywhere. As the Performance Marketing Manager, you'll play a key role in helping us scale our user acquisition engine across Spain, Brazil and Italy. From Google Ads to Meta campaigns, you’ll own and operate our paid acquisition machine driving performance through experimentation, strategic insight, and executional excellence.

You'll bring an AI-native mindset to everything you do, from creative testing to budget analysis, using AI tools such as claude code to move faster and see further than traditional approaches allow.

This is a hands-on role where you’ll have the autonomy to shape our digital strategy and the support of a collaborative growth team, including content, design, and analytics.

About Sitly

Sitly is an international childcare platform that helps parents find babysitters and nannies in their area. With millions of registered users across 14 countries, we are on a mission to make childcare more accessible for families around the world.

We are a small, ambitious, and fast-moving team based in Amsterdam. Sitly has been profitable from the beginning and has never raised external funding. This allows us to grow with independence and long-term focus, always putting users first.

Responsibilities

Budget & Performance Management: Own campaign budgets across markets to ensure monthly spend aligns with targets while maintaining CPA and ROAS goals.
Channel Optimization: Manage, analyze, and optimize campaigns across paid search and paid social (e.g., Google, Meta, TikTok).
Use AI Tools as a daily multiplier: Writing automation scripts to reduce manual reporting overhead, creating tools to accelerate creative iteration, or developing dashboards to gain better campaign insights, and building new workflows.
Creative Strategy: Collaborate with our Creative Coordinator to test and iterate on social ad creatives. Provide direction and feedback to improve engagement and conversions. Editing and optimising creatives using tools like CapCut & Canva.
A/B Testing & Experimentation: Design and run tests across ad creatives, bidding strategies, and audience segments to continuously improve campaign performance. Work with Website Manager to run A/B tests on paid landing pages.
Insights & Reporting: Analyse campaign performance via Google Analytics and our internal reporting dashboards. Translate data into actionable insights and strategy shifts.
Market Trends: Stay on top of industry and platform trends, competitor movements, and algorithm changes to identify new growth opportunities.

About you

Must-haves:

2+ years of experience managing paid search and paid social campaigns.
Deep hands-on expertise with Google Ads and Meta Ads Manager.
Proven ability to manage performance marketing budgets at scale.
Strong analytical skills - comfortable in Google Analytics, Excel/Sheets, and campaign dashboards.
Experience developing hypotheses and running structured A/B tests.
Fluent in English (this is the working language of the company), with excellent written and verbal communication skills.
Highly organized, detail-oriented, and performance-focused.
A demonstrated habit of using AI tools in your performance marketing work, a recurring use that has changed how you work.

Nice-to-haves:

Experience in marketplace or B2C growth environments.
Background working across multiple international markets.
Any of the following languages: Dutch, Spanish, Italian, Portuguese, French, German.
Familiarity with TikTok Ads, Pinterest, or other emerging platforms.
Experience using tools like Supermetrics, Looker Studio, or internal BI dashboards.
Experience with App Campaigns (Google Ads, Meta Ads, Apple Search Ads)

You won't like this job if:

You thrive in a highly structured, slow-paced environment where responsibilities are clearly defined and unexpected challenges are minimal
You're sceptical of AI tools or prefer to keep workflows the way you're used to
You avoid feedback loops and don’t enjoy collaborating closely with creatives or analysts.
You’re not interested in digging into data or embracing AI-powered tools in your workflow.
You are looking for a more creative marketing role - this role is heavily focused on performance marketing with emphasis on optimising creatives using Canva and CapCut.

What we value:

Sitly consists of a group of passionate, independent, authentic, and diverse individuals who are humble, eager to learn, and continuously aim to improve. To maintain this culture, we seek a person who shares our fundamental values:

Passion: You love what you do and are highly self-motivated to achieve your goals
Social: You are confident, easy-going, and able to build relationships with people of different personalities and backgrounds
Humility: You’d rather admit that you don’t know than bluff that you do. You’re willing to seek help and happy to offer guidance when necessary

Benefits

Building and improving the best platform possible means we need you at your best, and we’re committed to making sure you’ve got everything you need:

A full-time position with flexible hybrid working (2 days/week in our Amsterdam office)
A competitive salary based on your experience
27 paid holidays and public holidays, along with paid sick and care leave
A €1,000 annual budget for training and courses to support your professional development
Free lunches on our office days based on your dietary preferences
Shares in the company, allowing you to benefit from our rapid growth
A MacBook or any other preferred laptop of your choice
The opportunity to be part of an exciting, fast-growing scale-up with a passionate, ambitious, committed, international, and fun team
Freedom, trust, and the ability to have a major impact on Sitly’s product development
An annual trip with the entire global team (representing over 20 nationalities)

Take the leap and apply!

If this opportunity excites you, and you're eager to make a difference to our teams, we'd love to have you by our side.

The application process has five stages, each focusing on key criteria and assessed by different team members.

Application: Submit your application to start the process.
Introductory meeting: An initial meeting where you and Sitly can get to know each other.
In-depth interview: A conversation at our Amsterdam office where we will dive deeper into your experience.
Introductory meeting CEO: A short meeting to get to know Jules, the CEO of Sitly.
Skills assessment: Demonstrate your skills through a practical challenge.
Offer

More about Sitly

Sitly started in 2012 and has become one of the largest international marketplaces that connects families with babysitters, nannies and childminders, making flexible and affordable at-home childcare possible. Sitly is live on web, iOS and Android app, and has millions of registered families, babysitters, nannies and childminders in 20 different countries across Europe, Asia Pacific, North and South America. Overall we have over 700 thousand monthly active parents and sitters on our platform.

We pride ourselves on being an independent, profitable tech company that has never had to raise any funding. We get up in the morning to improve the experience for our users, and to keep growing fast. One part of our small team (45 people) is working from our office in Amsterdam, and the other part remotely around the world. We have to be smart about what we spend time on: we focus on the basics, while at the same time rapidly and radically testing new ideas.

We are a diverse team made up of 22 nationalities and a culture of independence, getting things done, and being humble while doing so. We focus on growth, but never lose sight of what is most important: providing a trusted childcare platform that instantly connects parents and babysitters in their local area.

Sitly vacatures

Performance Marketing Manager

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