Job Title: Sales Manager – B2C (Automotive – EV)

Location: Rotterdam, Netherlands

Employment Type: Full-time

Territory: Netherlands

About the Role

An authorised dealership of a leading global electric vehicle (EV) brand is seeking an experienced and results-driven Sales Manager to lead B2C retail operations from its Rotterdam location.

This role is responsible for driving showroom performance, managing the sales team, and ensuring the achievement of sales targets while delivering an exceptional customer experience aligned with premium EV retail standards.

Role Overview

The Sales Manager will oversee all B2C sales activities at the Rotterdam dealership while contributing to the Netherlands sales objectives. The role requires strong leadership, operational excellence, and a data-driven mindset to optimise sales performance, customer conversion, and overall retail efficiency.

This is a key leadership position with direct responsibility for revenue growth, team development, and market expansion within the Dutch EV sector.

Key Responsibilities

Sales Performance & Strategy

Lead and manage daily B2C sales operations at the Rotterdam showroom
Develop and execute local sales strategies aligned with national objectives
Achieve and exceed monthly, quarterly, and annual sales targets
Monitor KPIs, including lead conversion, test drive ratios, order intake, and delivery performance
Prepare sales forecasts and performance reports

Team Leadership & Development

Recruit, train, and coach sales consultants
Create a high-performance, target-driven sales culture
Conduct regular performance reviews and implement improvement plans
Motivate and mentor the team to maximise productivity and customer satisfaction

Customer Experience & Brand Standards

Ensure a premium, seamless customer journey from first contact to vehicle delivery
Maintain strict compliance with brand retail standards and operational guidelines
Optimise CRM usage, lead management processes, and follow-up strategies
Resolve escalated customer issues professionally and efficiently

Operations & Collaboration

Collaborate closely with Marketing, After-Sales, and Operations teams
Support local campaigns, product launches, and promotional activities
Maintain inventory alignment and ensure smooth order-to-delivery coordination
Report performance and market insights to senior leadership

Market Development

Identify opportunities to grow local market share in the Netherlands
Monitor competitor activity and EV market trends
Strengthen partnerships within the local business community

Requirements & Qualifications

Minimum 5 years of experience in automotive B2C sales
At least 2–3 years in a sales leadership or showroom management role
Experience with EV or premium automotive brands is strongly preferred
Strong understanding of automotive retail KPIs and CRM systems
Excellent leadership, coaching, and communication skills
Commercially driven with strong analytical and forecasting abilities
Fluent in Dutch and English (written and spoken)

What We Offer

Leadership role within a fast-growing EV dealership network
Competitive base salary with performance-based bonus structure
Opportunity to play a key role in shaping EV retail growth in the Netherlands
Dynamic, international, and innovation-driven working environment

Harmony Auto Netherlands vacatures

Sales Manager

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