As Sales Manager Europe at Martens United Brands, you will be responsible for driving profitable growth across key European markets. You will build and expand strong relationships with distributors, retailers and key accounts, while identifying new business opportunities to further strengthen our position across Europe.

In this role, you operate at a senior level within an international context, balancing strategic thinking with hands-on execution. You will work closely with internal stakeholders across Sales, Operations, Finance and Trade Marketing to ensure excellent execution in market.

Key responsibilities

Develop and execute regional sales strategies to drive volume growth, profitability and market share across Europe
Build, manage and expand a strong network of distributors, retailers and key customers
Identify and develop new business opportunities and partnerships
Lead negotiations on pricing, contracts, distribution agreements and promotional activities
Ensure consistent execution of key commercial levers such as pricing, distribution and product rotation
Monitor performance, analyse sales results and market trends, and adjust plans where needed
Work closely with internal teams to ensure smooth order fulfilment, product availability and strong market activation
Provide accurate forecasts, reports and market insights
Manage and further develop key customer relationships at senior level
Travel regularly across Europe (approx. 25–40%)

What we offer

A senior international sales role with significant impact on our European growth strategy
The opportunity to work with a strong and diverse international beer portfolio
A high level of autonomy and entrepreneurial freedom
A dynamic, international and collaborative team environment
Office base in Breda with hybrid working options

Candidate profile

8+ years of relevant experience in international/export sales, preferably within FMCG or beverages
Proven experience working with distributors and retail channels (hard discount experience is a strong plus)
Experience in the beer or beverage industry is a plus
Strong commercial acumen and excellent negotiation skills
Entrepreneurial, hands-on and results-driven mindset
Skilled in stakeholder management and relationship building at multiple levels
Fluent in English, Italian is a strong plus, Spanish and/or French are additional advantages

Who you are

A senior sales professional who thrives in an international environment
Commercially sharp, proactive and opportunity-driven
Strong personality with the ability to influence and convince
Comfortable operating both strategically and hands-on
Pragmatic, driven and focused on delivering results

United Dutch Breweries vacatures

Sales Manager Europe

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