Client: Crocs | Location Hoofddorp | Hybrid
Candidate recruitment and selections: Isrid Agency
THIS IS AN INTERIM / CONTRACTOR ROLE - THE START DATE IS AS SOON AS POSSIBLE
DURATION: Until end of December 2026
About Crocs:
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
You will work in a diverse and international team environment.
Website
http://www.crocs.com
Job Description:
The Brand Marketing Manager is a temporary cover role that supports the regional Brand Marketing
team for our directly operated key markets: Germany, UK and France. Primary responsibilities include
the development of seasonal brand campaigns and the execution of activations in support of the
campaigns across Organic Social Media, Influencer Marketing, and other digitally focussed activities
as well as experiential/IRL (in-real-life) activations across brand, retail and wholesale.
The main focus of the role is help manage campaigns and their execution to ensure they align to our
strategic priorities and deliver to our performance targets. This includes ideating activations in support
of campaign strategy briefs that respond to regional/local needs & priorities.
The role requires close
collaboration with our global marketing teams, cross functional stakeholders and our agency partners,
and encompasses responsibility for managing budget, creative approvals, performance reporting, etc.
Key Accountability
1. Campaign Planning & Execution
• Lead the development and execution of integrated seasonal brand campaigns ensuring alignment with global brand strategy and regional business priorities.
• Translate global campaign strategies into locally relevant activations that drive brand
desirability, consumer engagement, and commercial performance.
- Manage campaign timelines, budgets, approvals, and deliverables to ensure flawless
execution across all marketing touchpoints.
- Partner with global, regional, and local stakeholders to align campaign objectives, market
needs, and business priorities.
- Oversee the execution of activations across digital, social, retail, wholesale, and experiential
channels to maximize campaign impact..
Key Accountability 2. Social Media, Influencer & Consumer Engagement
- Develop and execute social media and influencer marketing initiatives that support seasonal
campaigns and strengthen brand relevance within key markets.
- Identify and activate influencer and creator partnerships that align with brand values,
campaign objectives, and target audiences.
- Collaborate with agencies, creators, and internal teams to deliver engaging, consumer-centric
content and activations.
- Ensure influencer and social media programs are fully integrated within broader integrated
marketing campaigns and consumer journeys.
- Partner closely with our social agencies to monitor social and cultural trends & moments to
identify opportunities that drive brand heat, demonstrate cultural relevance, enhance
campaign effectiveness and drive consumer engagement.
Key Accountability 3. Performance Management & Cross Functional Collaboration
- Develop KPI reporting rationale/benchmarks and monitor, analyze, and report campaign
performance using relevant analytics and measurement tools.
- Provided actionable insights and recommendations informed by data/performance metrics.
- Leverage data and customer insights to optimize campaign strategies, improve ROI, and drive
continuous improvement.
- Manage agency relationships, providing clear direction, feedback, and oversight to ensure
delivery against objectives, timelines, and budgets.
- Build strong cross-functional partnerships with global marketing teams, commercial teams,
and external partners to ensure effective campaign delivery.
- Maintain accurate budget tracking, reporting, and governance processes while ensuring all
activities meet brand standards and business objectives.
- Conduct competitor analyses and benchmarking practices.
Essential Skills & Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 8 years of professional experience in marketing, specifically with organic social,
influencer and experiential marketing.
• Experience with key influencer marketing platforms and tools.
• Ability to manage agency relationships with clear direction and oversight.
• Knowledge of relevant monitoring & analytics tools to track/measure campaign performance.
• Strong communication and project management skills, with the ability to collaborate effectively
with internal & external stakeholders.
• Highly organized with the ability to manage multiple campaigns and tasks concurrently.
• Skilled in working both independently and collaboratively in a fast-paced environment.
• Excellent interpersonal skills, with the ability to build and maintain strong relationships.
• Collaborative and flexible, working effectively with cross-functional teams and adapting to
changing campaign dynamics. active and strategic, anticipating opportunities and developing
innovative influencer and social media marketing approaches.
• Analytical and results-driven, using data and insights to inform decision-making and optimize
campaign performance.
• Intuitive, creative, and innovative, with the ability to identify unique and engaging influencer
marketing opportunities.
• Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving
campaign objectives.
• Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed.
• Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing
activities.
• Able to perform under pressure and meet tight deadlines, maintaining a high level of
performance in a fast-paced environment.
