Shopper Activation Manager - Retail Media
Location: High Tech Campus Eindhoven, Netherlands (Hybrid)
Contract: 12-Month Fixed-Term Contract
Working Pattern: 3 Days per Week On-Site in Eindhoven, 2 Days Remote
Join Philips Personal Health and Shape the Future of Retail Media
Are you passionate about Retail Media, e-commerce growth, and driving measurable business results? Philips Personal Health Benelux is looking for an experienced Shopper Activation Manager - Retail Media to join its Category Development team on a 12-month fixed-term contract. Working from the innovative High Tech Campus Eindhoven, you will play a key role in accelerating digital commerce growth across the Benelux market.
In this highly visible role, you will lead Retail Media strategy, planning, execution, and optimisation across major retail partners including Bol, Coolblue, Kruidvat, MediaMarkt, and Amazon. You will combine commercial thinking, analytical expertise, and stakeholder management skills to maximise campaign performance and deliver measurable business growth.
What You'll Do
- Own the Retail Media strategy, planning, execution, and optimisation across key Benelux retail partners.
- Develop best-in-class Retail Media activation plans supporting Oral Healthcare, Mother & Child Care, Beauty, and Male Grooming categories.
- Lead end-to-end campaign delivery across the shopper journey, driving awareness, consideration, and conversion.
- Manage significant Retail Media investments and optimise budget allocation based on commercial priorities and ROI.
- Partner with leading retailers including Bol, Coolblue, Kruidvat, MediaMarkt, and Amazon to unlock growth opportunities and improve campaign effectiveness.
- Collaborate closely with Sales, Marketing, Category Development, Shopper Marketing teams, and external agencies.
- Analyse campaign performance through KPIs including ROAS, ROI, sell-out, conversion, digital shelf performance, and shopper engagement.
- Translate insights into actionable recommendations that improve future Retail Media investments.
- Drive Digital Shelf excellence through improved visibility, discoverability, content quality, ratings, reviews, and conversion.
- Stay ahead of Retail Media trends, platform innovations, and shopper behaviour developments.
What We're Looking For
- Minimum 5 years' experience in Retail Media, E-commerce, Digital Commerce, Shopper Marketing, or Trade Marketing.
- Proven experience managing Retail Media campaigns for leading online retailers such as Bol, Amazon, Coolblue, Kruidvat, and MediaMarkt.
- Strong commercial mindset with a proven track record of driving sell-out growth and business performance.
- Experience managing substantial media budgets and making data-driven investment decisions.
- Strong analytical skills and the ability to translate data into commercial actions.
- Excellent stakeholder management and influencing capabilities.
- Experience working with Retail Media agencies, reporting tools, and measurement frameworks.
- Fluent in Dutch and English.
