CRM Growth & Lifecycle Marketing Manager - 6-Month Contract (likely extensions)
- €81 per hour
- Amsterdam - hybrid
Are you an experienced CRM marketer who enjoys combining strategy, experimentation and hands-on campaign delivery?
We're looking for a CRM Growth & Lifecycle Marketing Manager to join a global digital organisation and lead customer lifecycle initiatives across key international markets.
This is an opportunity to own high-impact growth programmes, shape localisation strategies and help launch new customer communication channels in some of the company's most important markets.
What You'll Be Doing You'll take ownership of strategic CRM growth initiatives by:
- Developing market-specific lifecycle marketing strategies
- Leading localisation programmes across multiple international markets
- Designing and executing experimentation roadmaps
- Building and optimising customer journeys
- Launching and expanding communication channels including SMS, WhatsApp and other messaging platforms
- Managing campaigns from concept through execution and optimisation
- Working closely with Product, Data, UX and Operations teams to deliver measurable business impact
What We're Looking For We're interested in experienced CRM professionals who have:
- Strong CRM and lifecycle marketing experience
- Expertise with Salesforce Marketing Cloud, Braze, Marketo, Adobe Campaign or similar platforms
- Experience delivering localisation or market-specific marketing strategies
- A strong testing and experimentation mindset
- Experience working across cross-functional teams
- The ability to combine strategic thinking with hands-on campaign execution
- Experience using AI tools to improve campaign effectiveness and operational efficiency
Experience within a fast-paced technology or digital business would be highly advantageous.
What's on Offer- Initial 6-month contract with strong extension potential
- Hybrid working (Amsterdam office)
- High-profile international growth initiatives
- Opportunity to influence customer engagement across multiple global markets
- Collaborative, data-driven environment with significant ownership and autonomy
If you're passionate about customer lifecycle marketing, experimentation and driving growth at scale, we'd love to hear from you.
