About The Role
As we continue expanding across Europe, we are looking for a strategic and market-oriented Pan-EU Brand Manager to support the development and execution of brand strategy at Geely Brand Europe. Reporting to the Europe Brand Leader, this role will play a key role in shaping localized brand positioning, building Pan-EU brand systems, aligning visual identity, creative standards, messaging, and customer experience to deliver consistent brand experiences.
This position requires someone who can combine strategic thinking with strong cross-functional collaboration, working closely with headquarter and local markets to strengthen brand relevance and market impact
Key Responsibilities
Brand Strategy & Localization
- Support the Europe Brand Leader in developing and executing brand strategies across Pan-EU markets.
- Contribute to Pan-EU brand positioning, messaging frameworks, and localization approaches.
- Synthesize consumer insights, market intelligence, and cultural trends into actionable brand strategies that drive business growth.
- Support market-entry and localization initiatives for priority markets.
Brand Governance & Brand Systems
- Build and maintain Pan-EU brand governance processes and standards.
- Manage regional brand assets, guidelines, and messaging frameworks.
- Ensure brand consistency across customer touchpoints and local market activities.
- Support governance processes for branded materials and communications.
- Define and maintain standards for regional creative execution.
- Collaborate with agencies and creative partners on material development.
- Ensure localization efforts align with overall brand direction.
- Review and optimize customer-facing assets across channels.
Brand Monitoring
- Monitor brand health, awareness, and market performance.
- Conduct competitor benchmarking and consumer analysis.
- Transform research findings into strategic recommendations.
Qualifications
Required
- 10 years of experience in brand management, brand strategy, or regional marketing roles.
- Experience working across Pan-EU markets.
- Strong understanding of localization strategy and consumer behavior in Europe.
- Experience in automotive, mobility, premium consumer products, or related sectors.
- Strong project management and stakeholder management capabilities.
- Fluent English communication skills. Additional European language skills are a plus
Preferred
- Experience supporting international market expansion projects.
- Experience working within matrix organizations.
What We Offer
- Competitive remuneration package.
- A fast-paced dynamic environment in a successful international organization.
- International exposure with the chance to adapt locally and make a difference.
- Growth potential
#GeelyEurope
Geely’s mission is to create a smart mobility experience that exceeds user expectations, become a tech-driven global auto company and the most competitive and respectable Chinese auto brand in the world.
