UPL BNB (Benelux, Nordics & Baltics) is part of the UPL Group, a global leader in sustainable agricultural solutions. From our office in Breda, a team of 25 colleagues work on innovative products and services for growers in the regions. We focus on a variety of crops, including potatoes, sugar beets, cereals, onions, fruit, flower bulbs, and vegetables – always with the goal of fostering future-proof farming.
Our core values:
• Collaborating with customers and growers – a strong Farmer First Focus.
• Innovative crop protection – offering both natural and conventional solutions.
• Sustainable growth – driven by smart technologies and responsible practices.
PURPOSE OF THE ROLE
The Marketing Manager BNB is responsible for driving product portfolio management strategy and marketing communications strategy in the BNB region.
Working closely with the BNB team, especially with BNB product/business development management and the European marketing team, the role plays a critical part in shaping the future fit product portfolio and related marketing communications while ensuring its alignment with both local market needs and global business objectives.
JOB RESPONSIBILITIES:
1. Portfolio Management
- Coordinate the BNB portfolio and future offerings of UPL in BNB region and lead the portfolio strategy, ensuring alignment with local market needs and global priorities.
- Coordinate and support Long Range Planning process.
- Identify market opportunities, conduct evaluations, and develop business cases to drive growth.
- Deliver portfolio rejuvenation through innovation by defining, prioritizing, and supporting new projects.
- Drive successful new product introductions (NPLs).
2. Marketing Communications
- Develop and implement the marketing strategy for the BNB region in alignment with regional and national priorities.
- Plan and manage the marketing communications budget for the BNB region, ensuring resources are allocated effectively to achieve set targets.
- Lead execution of various marketing communication activities for various channels e.g. websites, social media, platforms, mailings, advertisements etc.
- Represent UPL BNB while fostering relationships.
REQUIREMENTS:
- Bachelor’s degree in Agrobusiness, Agronomy, Marketing or related field.
- Minimum 5 years of marketing experience in agrochemical business.
- Knowledge & Insight in the European Crop Protection Market.
- Proven experience in strategic marketing and cross-country/regional marketing roles.
- Autonomy in day-to-day activities and good communication skills.
- Customer-orientated approach & team player.
Notice to Recruiters and Staffing Agencies:
UPL and its affiliates and subsidiaries ("UPL") have an internal recruiting department. UPL may supplement that internal capability from time to time with assistance from temporary staffing agencies, placement services, and professional recruiters ("Agency"). Agencies should only contact UPL’s Human resources department (hereafter referred to as HR department) for staffing requirements at UPL which would present all candidates internally. Agency must obtain written approval from UPL's HR department before submitting resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening will UPL pay the agreed upon service fees. UPL will not pay a fee to any Agency that does not have such agreement in place.
Diversity&Inclusion at UPL:
UPL is an equal opportunity employer and all qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
