The role of the Regional Manager is to be the in-market Brand Expert responsible for collaborating with Partner, Home Office, and Field leadership to manage the day-to-day International franchise business; the core functions are to coach, train, escalate and expedite. They are the liaison accountable for ensuring achievement of sales targets, driving flawless store execution, identifying opportunities, and providing on-going support to franchise partners.
Grow & Drive the Business: Deliver consistent sales growth
- Maximize sales potential through business analysis
- Use provided business tools, along with personal insight to maximize understanding and improve results
- Recommend solutions to identified opportunities taking into consideration cross-functional interdependencies and cultural complexity
- Align with leadership and franchise partners on action plans from store travel to address identified opportunities related to store execution and talent
- Provide monthly hindsight and learning’s back to the U.S. team
- Create customer intimacy through spending time in stores, reinforcing the use of company provided training tools, and personally demonstrating how to foster a customer centric culture
- Ensure our brand standards are translated to each market incorporating cultural differences; participate in sending and evaluating Daily Pictures of International stores, partnering with franchise partners to deliver upon the follow-up actions
- Create a disciplined culture focused on flawless execution of processes, procedures, and initiatives, while identifying and communicating to leadership opportunities for improvement within said programs
Capability: Drive operational excellence, and demonstrate inspiring leadership
- Conduct market research in region to identify key competitors’ and cultural customer influences. Recap findings for Merchandising, Marketing and various leadership teams
- Support partners in new store opening execution identified by the franchise partner as a critical focus
- Escalate critical issues impacting performance and work with the Head of Partner Management to eliminate obstacles, expedite issue resolution, and ensure operational execution and financial goals are achieved
Talent and Culture: Build high performance store leadership teams that exemplify Victoria’s Secret & Co. company values.
- On-board, mentor, coach, and develop direct reports to run an effective business; oversee the development of their stores and encourage ongoing collaboration and improvements
- Participate in talent recruitment, including field complements, and retention strategies in collaboration with the franchise partner, and U.S. Store Operations team
- Build talent by assessing strengths, and identifying skill and/or behavior gaps in existing partner Field leadership team (FLT) and Store leadership teams (SLT)
- Monitor store condition and communicate maintenance issues/expected resolution to franchise partners
- Escalate culture, talent and performance issues to appropriate teams and leadership when necessary
Oversee the performance of your direct reports and your regional market in the following ways:
Collaboratively coach and train partner field leadership teams to deliver a consistent, branded customer experience across all stores, including:
- On-boarding, and guiding FLT on all aspects of our in-store experience
- Training FLT on effective selling techniques through the use of our performance management tools/processes
- Distortion of time to the transfer of knowledge and skill through consistent store visits, and subsequent follow-up on execution with U.S. Store Operations and Field teams
- Inspiring a shared vision by communicating clear goals and fostering a positive and rewarding work environment
Regular store visits to include in-store activities, behavior modeling and FLT coaching focused on:
- Execution of the overall customer experience, the selling model and visual merchandising (including merchandise flow)
- Accuracy of in-store marketing activities
- Effectiveness of training programs and sustainment of learning
Partnerships: Continually work to build strong relationships with our franchise partners
- Provide timely and effective communication, including participation in relevant monthly and quarterly business reviews
- Provide on-going partnership with partner Field Leadership (FLT) to ensure consistency and compliance of Brand standards and execution, including floor set and launch cadence, pricing, promotions, and markdown adherence
EXPERIENCE:
- 7 – 10 years of experience in Retail Operations/Field Management. Franchise (partner) experience strongly preferred and/or multi-unit store management
- Fashion/beauty experience strongly preferred
- Proven record in talent development and influence
- Ability to quickly analyze key business metrics and results to identify performance improvement opportunities and recommend meaningful solutions
- Capable of creating customer intimacy through an acute sense of brand and customer awareness
- Strong interpersonal skills, and the ability to build effective business partnerships
- Effectively work cross-level, cross-functionally, cross-culturally, and build strong relationships
- Influence Senior level leadership
- Ability to recognize when to be hands on and when to step back and take a coaching/teaching role
- Communicate, influence, and negotiate effectively
- Proven organizational skills with the ability to manage multiple demands with competing priorities and allocate time effectively
- Recognize opportunities and quickly turn opportunities into recommendations
- Proficient with Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint)
- Ability to travel up to 50% and bilingual proficiency (speak the local language)
