SALES MANAGER

Part-Time (50% FTE)· European Ice Cream Market

ABOUT WHIP

WHIP is a B2B premium ice cream company on a mission to revolutionize the ice cream market with natural, lower-sugar, plant-based ice cream solutions. Operating across Europe, we partner with ice cream manufacturers, distributors, and HORECA clients. We are in active growth mode, with a significant pipeline ready to be converted, and we are looking for a driven sales professional to help us make it happen.

ROLE OVERVIEW

We are looking for an experienced Sales Manager with good knowledge of the European ice cream industry. This is a part-time role (50% FTE) for a self-starter who is target-driven, commercially sharp, and hungry to build a pipeline from the ground up and converting existing leads into deals. generating new leads, nurturing prospects, and converting opportunities into lasting commercial relationships.

KEY RESPONSIBILITIES

Business Development & Sales

– Proactively identify and generate new leads across ice cream manufacturers, distributors, and HORECA clients in Europe

– Build and grow a strong, structured pipeline — from first contact through to deal closing

– Own the full sales cycle: lead generation, qualification, proposal, negotiation, and close deals

– Meet quarterly and annual sales targets

– Keep CRM up to date and maintain a disciplined pipeline cadence

Account Management

– Build and nurture relationships with existing clients, with focus on strategic accounts

– Represent WHIP in meetings, calls, and commercial negotiations

– Manage quotation processes, contracts, and deal terms

– Monitor client satisfaction and ensure reliable follow-through

Trade Shows & Events

– Attend international food and industry trade shows (starting June 2026)

– Represent WHIP professionally — strong presentation skills required

– Collect leads, track market trends, and identify new opportunities

Internal Collaboration

– Work as part of the whip team, directly managed by one of the founders

– Receive ongoing professional guidance from the Head of Business Development

– Provide weekly pipeline reports, progress, blockers, and next steps

– Coordinate between client requirements and production/logistics

REQUIREMENTS

Must-Have

– Minimum 3+ years of B2B sales experience in Food /FMCG. Ice cream industry experience is a strong preference

– Proven track record of hitting targets, building pipelines, and closing deals

– Strong presentation skills, in meetings, conferences, and trade shows

– English at a high professional level, Dutch is an advantage

– Willingness to travel across Europe

Nice-to-Have

– Existing network with European ice cream manufacturers or HORECA clients

– Experience with CRM tools (Pipedrive, HubSpot, or similar)

Personal Competencies

– Target driven. motivated by outcomes, not just activity

– Autonomous & proactive. operates independently with minimal supervision

– Strong negotiator. comfortable navigating pricing, terms, and competition

– Trustworthy. builds lasting relationships based on reliability

– Organised & systematic. manages pipeline clearly and consistently

COMPENSATION & BENEFITS

We offer a market-conform salary commensurate with your experience. In addition, we offer an attractive bonus scheme designed to reward both milestone achievements and consistent performance. Based on results, there is a clear path to grow into a full-time role (100% FTE) within 12 months, with an adjusted package to match.

HOW TO APPLY

Send your CV along with a short cover letter highlighting your motivation and relevant experience.

martijn@whipnext.com

Subject: "Application Sales Manager — WHIP"

Acquisition based on this vacancy is not appreciated.

Whip

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