Company

Shoparize is a European e-commerce scale-up active in 21 markets, serving 25,000+ marketplaces, resellers, and brands. We run managed Google Shopping and Microsoft Shopping campaigns on a pay-per-sale basis, operate our comparison shopping platform Shoparize.com serving 2M+ monthly shoppers, and offer a Premium CSS subscription that gives merchants more bidding power in their Google Shopping campaigns. With a team of 40+ across tech, operations, marketing, and sales, we are looking for a Content & Brand Marketing Manager to own and scale our content and brand engine.

Shoparize. Where Comparison Drives Conversion.

Description

As Content & Brand Marketing Manager at Shoparize, you will own content strategy, brand expression, sales enablement, and event activation. Reporting to our CMO, you decide what to produce, for whom, through which channel, and why.

The role spans strategy and execution. You are a strong enough writer to produce high-quality B2B copy yourself, and commercially sharp enough to understand which format serves which business goal and which buyer persona at which stage. You build the content and brand machine, you run it, and you show results.

Role

Responsibilities

Own content strategy: assess which formats and channels drive commercial return, and allocate effort accordingly
Produce and commission content across formats, including articles, case studies, guides, email sequences, video, and social content
Create sales enablement materials that help commercial teams accelerate deals: case studies, competitive comparisons, pitch decks, objection-handling content
Activate the Shoparize brand at industry events across Europe: define the commercial narrative, produce collateral, and drive post-event follow-up
Apply and guard the Shoparize tone of voice, messaging architecture, and proof point discipline across all channels
Adapt content for local European markets in collaboration with commercial teams
Manage freelance writers, translators, and external contributors to the same standard
Continuously track content performance against commercial outcomes

Requirements

4+ years of relevant experience in B2B content marketing, with demonstrable experience creating content that contributed to commercial outcomes
Experience in or adjacent to e-commerce, performance marketing, adtech, or marketplace/platform B2B
Native or near-native English writing proficiency
Experience creating sales enablement materials for a channel or partner-driven sales model
Structured, ownership-driven, and comfortable operating with autonomy in a small team
Fluent in English (writing-level); Dutch or German is a strong plus

Nice to have

Experience owning or co-owning the content and brand activation for a B2B event presence
Experience building a content programme or format from zero across multiple European markets
Experience working across multiple European markets with local stakeholders
Background in affiliate marketing, comparison shopping, or CSS-adjacent businesses
Familiarity with headless CMS platforms, Figma, GA4
Additional European languages

Benefits

Own the content and brand operation for a fast-growing European e-commerce company, with real impact on commercial growth
Report directly to the CMO and collaborate with commercial leadership across the business
Work with amazing colleagues in a collaborative and supportive environment
Enjoy our office in the heart of Amsterdam with a flexible hybrid working policy
Opportunity for growth across content strategy, brand development, and commercial marketing
Company-provided laptop and full travel cost reimbursement
25 days of annual leave
Work from anywhere up to 15 days per year
Competitive salary
ClassPass membership
Healthy snacks in the office

About Us

Shoparize is a fast-growing e-commerce scale-up active in 21 European markets. We are on a mission to create the smartest and most performance-driven shopping platform in Europe. With a growing team of over 40 employees across tech, operations, marketing, and sales, we are building the foundation to support our next stage of scale. Shoparize. Where Comparison Drives Conversion.

Shoparize

Vacatures

Content & Brand Marketing Manager