The Private Label Manufacturers Association (PLMA) is a dynamic, global non-profit trade association, championing private label innovation since 1979. With over 5,000 members ranging from family businesses to global corporations, PLMA represents a wide variety of industries, including food, beverages, health and beauty, household, and more.

As part of PLMA, you will be at the heart of the action, organising and participating in world-class events and initiatives. From leading trade shows in Amsterdam and Chicago to industry-defining conferences and executive education programmes, your work will help us connect with manufacturers and retailers across 85+ countries. You will drive collaboration, foster innovation, and play a key role in shaping the future of private label.

JOIN OUR AMSTERAM TEAM AS A MANAGER, MARKETING & COMMUNICATION

You will strengthen PLMA’s brand and exposure through integrated marketing, media, and digital initiatives. The role ensures consistent messaging and visual identity across all platforms.Your responsibilities include developing campaigns, managing media and digital outreach, and supporting communications for trade shows and programmes. Having a passion for retail and/or private label is a big plus.

What You Will Do:

Ensure consistent brand positioning across all marketing channels
Translate strategic initiatives into integrated campaigns, content, and materials aligned with PLMA’s identity
Manage digital marketing, advertising, website content, and social media (LinkedIn), in collaboration with the Content Manager and Programmes Manager
Expand media reach and maintain online and in-person relationships with international and trade press, acting as a key contact together with the Director, Trade and Retail Relations
Develop press and marketing materials, coordinate interviews, and manage the Press Lounge at the annual trade show
Support marketing for trade shows, events, and programmes
Monitor performance using analytics and manage campaign planning, scheduling, and reporting
Report to the Managing Director, Programmes

What We Need:

Strategic Communication: Translates organisational goals into clear and consistent messages
Digital & Media: Experience with social media, digital marketing, and media relations
Collaboration: Works well with different teams and in an international environment
Project Management: Handles multiple projects, deadlines, and stakeholders with a structured approach
Analytical: Uses data to monitor performance and improve activities
Flexible: Adapts easily to changing priorities and a fast-paced environment

What You Bring:

Education: Bachelor’s degree in marketing, communications, public relations, or related field (Master’s preferred)
Experience: 5+ years of experience in marketing, communications, or public relations, ideally in an association, trade, or B2B environment. Proven track record in media relations, digital marketing, and campaign development
Language Proficiency: Excellent written and verbal communication skills in English. Additional language proficiency is a big plus
Technical Proficiency:Proficiency with digital tools such as CMS platforms, email marketing systems, and analytics dashboards (e.g., Google Analytics, LinkedIn analytics)

What We Offer:

Work-Life Balance: Enjoy 25 holidays and 6 ATV days (based on a 37.5-hour work week)
Competitive Salary: Earn a monthly gross salary between 4,350 and 5,750 euro, depending on knowledge and experience (full-time)
Comprehensive Benefits: Fully paid pension scheme at Zwitserleven, NS business card and 8% holiday allowance
Flexibility: Benefit from flexible working hours and hybrid working option. Part-time is also possible (30 hours per week)
Great Environment: Work at our office in the World Trade Center Amsterdam and experience a friendly, informal, and international company culture
Company Laptop and Mobile phone

Ready to Join Us?

If you see yourself thriving in an international team within the event industry, we would love to hear from you! Apply now and take the next step in your career with PLMA.

Please note: We do not provide sponsorship for employment visa status now or in the future and residing within commuting distance of Amsterdam is a requirement.

PLMA International Council - Amsterdam (Private Label Manufacturers Association)

Vacatures

Manager, Marketing & Communication