Location: Netherlands

Travel: Occasional travel within Benelux and Europe

Reports To: Regional Marketing Director / Head of Brand

Role Overview

We are seeking a hands-on and entrepreneurial Brand Manager to build and develop our robotics brand in the Netherlands from the ground up.

This role combines brand management and marketing strategy execution, with a strong focus on market exploration, target definition, and demand generation in a new and evolving sector.

The successful candidate will play a key role in shaping the brand positioning, identifying target audiences, and creating impactful marketing strategies, working closely with Sales and global teams to drive market entry and growth.

Key Responsibilities

Brand Strategy & Market Development

Develop and implement local marketing strategies aligned with global business objectives
Conduct in-depth market research and customer analysis to define target segments and identify growth opportunities
Explore and validate target audiences, use cases, and value propositions in the robotics and automation space
Continuously refine brand positioning based on market feedback and business needs

Brand Building & Positioning

Build and establish a strong, differentiated brand identity from scratch in the local market
Define and adapt brand messaging, tone of voice, and positioning for different customer segments
Ensure consistency across all channels while allowing flexibility for local market needs

Marketing Strategy & Campaigns

Design and execute end-to-end marketing strategies, from awareness to lead generation
Plan and manage integrated campaigns (digital, offline, events, PR)
Identify and develop co-branding, partnerships, and sponsorship opportunities
Test and optimize different marketing approaches to identify the most effective channels

Content & Creative Development

Lead the creation of high-impact marketing content tailored to different audiences and stages of the funnel
Collaborate with internal teams and agencies to develop creative assets
Ensure alignment between content, brand identity, and commercial objectives

Events & Market Activation

Plan and execute participation in industry events, trade shows, and brand activations
Support product launches and local market entry initiatives
Use events as a tool for market validation and lead generation

Commercial & Sales Alignment

Work closely with Sales teams to support lead generation and pipeline development
Align marketing initiatives with evolving commercial strategies
Support partners and system integrators (SIs) with marketing tools and co-marketing activities

Performance & Optimization

Manage local marketing budget and ensure efficient resource allocation
Track, analyze, and optimize campaign performance and ROI
Use data and insights to continuously refine strategy and execution

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum 3–5 years of experience in marketing, brand management, or growth marketing
Experience in building or scaling a brand, product, or market from early stages is highly preferred
Strong understanding of digital marketing, demand generation, and content strategy
Experience in B2B, industrial, tech, or startup environments is a strong plus
Fluent in English; Dutch is a strong advantage
Analytical and data-driven mindset with the ability to test and iterate
Strong communication and stakeholder management skills
Proactive, hands-on, and entrepreneurial attitude

Key Competencies

Brand building and market creation
Strategic thinking with execution focus
Creativity combined with analytical mindset
Adaptability in uncertain and evolving environments
Cross-functional collaboration
Ownership and accountability

What We Offer

A unique opportunity to build and grow a robotics brand in a rapidly expanding market
Exposure to international projects and cutting-edge automation technologies
A dynamic, fast-paced, and entrepreneurial work environment
Competitive base salary with performance-based variable bonus

Working Conditions

Full-time position (40 hours per week)
On-site role based in Amsterdam

Omoda & Jaecoo Nederland

Vacatures

Brand Manager – Netherlands (Robotics)