Your mission

Most demand gen roles ask you to build the machine from scratch. This one does not. Datamaran has been in ESG since 2014, before it was a category, and some of the world's largest companies, Bridgestone, Dell, Cisco, Kraft Heinz, PepsiCo and NTT Data, use our platform to make ESG work for their strategy.

Our go-to-market motion is already in place. Channels are activated, account-based programs are running, the BDR rhythm is set, and real pipeline is coming through every month. What we need is one person who picks all of that up and runs with it, end to end, so we can deepen what works and add what is missing.

In This Role, You Will

Own pipeline generation across paid search, paid social and third-party advertising, with a clear monthly target and a clear segment focus
Run multiple campaigns in parallel from concept to brief to launch to reporting, on a six to twelve week horizon
Build out account-based motions for priority verticals, working closely with sales on named-account coverage
Partner daily with our BDR team on meetings booked, follow-up, and what is converting
Write the on-brand copy that ties the work together, from ad creative to landing page to nurture sequence

Your profile

You Will Thrive Here If You

Have at least five years in B2B SaaS demand generation, ideally targeting mid-market or enterprise accounts with ACVs around €50K and sales cycles of six to twelve months
Have run full-funnel programs end to end, from concept and brief through launch, reporting and iteration, not handed off from another team
Use HubSpot, Salesforce and modern outbound tooling like Clay in your day-to-day work, not just at the briefing level
Write your own copy and trust your instinct on what lands with senior buyers in legal, compliance, risk or sustainability
Have run account-based programs alongside sales and BDRs, and bring a clear point of view on what works and what does not
Bring real interest in ESG, sustainability, regulatory or compliance topics, even if you are not yet an expert
Get energy from acting fast on your own judgement and from running a program as if you were spending your own budget

Why us?

A Few Things People Love About Working Here

The mission. Datamaran has been in ESG since 2014, before it was a category. The team genuinely cares about the impact our platform has, and that energy carries through every conversation, internally and with clients.
The pace. Twelve years old with scale-up energy. Following our successful Series C funding round late 2024, we are entering an active growth phase across all departments and locations.
The team you join. Donal leads Demand Generation from Leeuwarden and is your hiring manager and direct partner. You sit with the wider marketing team at our Leeuwarden hub, and partner daily with the BDR team in London on meetings booked and follow-up. Small enough that you genuinely matter, big enough that you have support when you need it.
The reward. Base €53,000 to €66,000, plus 5% pension contribution via Bright, €100/month health insurance contribution, €75/month fitness allowance, 25 days PTO with our yearly closure between Christmas and New Year, and fully reimbursed commuting.
The flexibility. Thursdays in-office at our Leeuwarden hub, the rest of the week is yours.

About Us

Join Datamaran: The Pioneers of Smart ESG Solutions.

At Datamaran, we are revolutionising how the world's most influential companies navigate their Environmental, Social, and Governance (ESG) responsibilities. Our AI-powered SaaS platform empowers organizations to integrate ESG into their core strategies, driving meaningful impact at scale. Trusted by global industry leaders like Bridgestone, Dell, Kraft Heinz, Cisco and PepsiCo, and endorsed by leading regulators in Europe and North America, Datamaran is at the cutting edge of ESG technology.

Since 2014, we've been on a mission to deliver world-class solutions that enable businesses to align with stakeholder expectations, meet regulatory requirements, and enhance their ESG performance. Our platform helps senior executives make data-driven, evidence-based decisions, simplifying complex ESG challenges with clear, actionable insights. Whether it's ensuring compliance or presenting a compelling ESG narrative to investors and boards, Datamaran is the trusted partner for sustainable businesses.

Our commitment goes beyond technology. We are deeply embedded in the global ESG community, hosting and sponsoring events, partnering with universities and service providers to address the skills gap, and running educational programs that connect forward-thinking leaders. We've produced an award-winning documentary series, New Heroes of Sustainable Business, highlighting visionary leaders shaping a more sustainable future to inspire others across industries and regions.

We're not just building cutting-edge technology and ESG-focused communities but a diverse, global team united by a shared passion for innovation, collaboration, and continuous learning. With over 100 team members across the UK, US, Spain, and the Netherlands, we bring unique perspectives and skills together to solve the ESG challenges of tomorrow, today. At Datamaran, we believe in empowering our people as much as our clients and offer career development and growth opportunities to all.

Following our successful Series C funding round late 2024, we're entering an exciting phase of growth, expanding across all departments and locations to scale our impact worldwide. If you're ready to drive change, inspire innovation, and help businesses shape a sustainable future, we'd love for you to join us.

Find out more about Datamaran's story, people, and culture in this short film: Datamaran 10 Years Video

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Demand Generation Manager

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