The company

Plasmacure is a fast-growing MedTech scale-up focused on the treatment of complex wounds. Complex wounds such as diabetic foot ulcers and venous leg ulcers affect 5-10% of elderly globally. They can profoundly impact the lives of those affected and create a huge burden to healthcare systems overall, making-up 2-4% of budgets. Solving the issue of complex wounds and preventing they become chronic, is a massive challenge and is one that Plasmacure is taking head-on.

Our patented technology, PLASOMA, uses “cold plasma” to accelerate the wound-healing process. In fact, our latest clinical trial (RCT) shows that PLASOMA helps close 2.5x more complex wounds than standard wound care. Our mission is to “Empower people to live their fullest lives by eliminating the suffering caused by (complex) wounds.” Plasmacure has received the “Promising Care” designation in The Netherlands and is rolling out PLASOMA locally and overseas through partnerships with healthcare providers, insurers and distributors.

We’re seeking a (mid-career) Marketing Manager with fire in the belly to help build our brand and reputation as the transformative leader in global wound care. You will drive branding, Key Opinion Leader programs, thought-leadership, leadgen programs, etcetera. You’ll work closely with clinical, commercial and regulatory professionals both inside Plasmacure and with partners in our growing ecosystem.

Key responsibilities

Brand strategy & management

Develop and activate a program towards building a leading brand, including content, events/congresses, Key Opinion Leaders (KOLs), etc.
Ensure consistent brand execution across all channels, materials and touchpoints.
Track brand health metrics and report on brand equity, awareness and perception.

Key Opinion Leader (KOL) engagement

Identify, recruit and manage clinical KOLs and champions across specialties (e.g., vascular surgery, wound care nursing, podiatry).
Develop advisory boards, speaker programs, and collaborative content (presentations, publications, webinars).

PR & content marketing

Create and execute PR/content programs to increase thought leadership and clinical credibility (product launches, case studies, trial results, awards).
Build relationships with healthcare and trade media & communities
Lead generation and nurture campaigns with targeted content and performance tracking.

Distributor activation & merchandising

Design distributor enablement programs: sales collateral, training modules, product demos, and launch toolkits.
Set merchandising standards and point-of‑care materials for clinic/hospital adoption.
Monitor distributor performance, collect market feedback, and optimize support materials to drive uptake.

Direct-to‑consumer (DTC) marketing

Plan and run patient-facing campaigns to raise awareness of complex wound care options and drive appropriate pathways‑ to care.
Manage digital channels (SEO, SEM, social ads), patient education resources, and community outreach.
Measure and optimize DTC conversion metrics in collaboration with commercial and clinical teams.

Analytics & budget management

Define KPIs, monitor campaign performance, and report ROI to leadership.
Manage marketing budgets and agency/partner relationships.

Qualifications

· Drive: you are ambitious and have a reputation for delivering on a clearly defined agenda

· Scale-up grit: you roll-up your sleeves and get the job done even when thr World throws some ambiguity at you

· >5 years marketing experience (MedTech, medical devices, consumer healthcare, or pharmaceuticals preferred).

· Experience in B2B marketing, preferrable also in healthcare

· Demonstrated experience in KOL management & thought leadership programs

· Familiarity with distributor/channel marketing, events, and point-of‑care merchandising.

· Experience with marketing tools such as Google Ads, SEO tools, marketing automation, CRM, CMS

· Excellent stakeholder management, presentation skills and the ability to work cross-functionally‑.

· Minimum a Bachelor’s degree in Marketing, Life Sciences, Communications or related field; advanced degree a plus.

· Understanding of regulatory and compliance constraints in healthcare communications.

· Dutch + English language requirements.

Our values

· Personal impact: Takes initiative and owns his/her responsibilities. Can be relied upon to deliver at high quality standards towards internal and external stakeholders. Develops his/her capabilities to achieve stretched targets and to positively impact the team.

· Courage: Frank, direct, structured, bold communication. Energy to stretch himself/herself and the team to new standards and opportunities.

· Teamwork: Takes initiative towards productive partnerships with internal and external stakeholders. Positively c

ontributes to the overall team engagement and productivity.

· Empathy: Gives others the feeling that they matter. Listens well and with an intent to understand others. Communicates and supports others effectively and with an intent achieve shared objectives.

What we offer

· A 360 degree Marketing role in a fast-paced MedTech scale-up

· The opportunity to make real, personal impact to the lives of people suffering from complex wounds

· A passionate, values-led team inspired to go the extra mile

· A competitive package with an opportunity to benefit from Plamacure’s valuation growth.

Plasmacure vacatures

Marketing Manager - Complex Wound Care

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