We are looking for a proactive and highly organized Social Media Marketing Manager to support social networking service marketing, influencer campaigns, audience development and day-to-day acquisition activities across the EMEA region.

This role is ideal for someone who understands gaming communities, creator ecosystems and social platform trends, while also being commercially aware and passionate about growing brand visibility and player engagement.

You will join a lean but dedicated team working across multiple communities, platforms and games such as Black Desert, Crimson Desert and upcoming releases such as DokeV and PLAN 8. This position, reporting to EMEA Marketing leadership, offers an opportunity to ensure all Pearl Abyss current and future titles will achieve their ambition.

Responsibilities

Own user Acquisition initiatives through campaign setup assistance, asset group organization and creative testing preparation
Prepare marketing reports, presentations and campaign summaries for internal stakeholders
Work with Google marketing tools and platforms to support campaign execution and optimization workflows
Support the planning and execution of social media and influencer marketing campaigns across EMEA
Identify relevant gaming creators, emerging platform trends and audience opportunities
Develop and manage community-focused social initiatives across platforms including TikTok, YouTube, Twitch, Reddit, Discord and X
Monitor social sentiment, creator campaign performance and gaming community trends
Research competitor campaigns, creator partnerships and platform developments within the gaming industry

Requirements

2-3 years of relevant experience in social media marketing, influencer marketing, digital marketing or gaming marketing
Strong understanding of gaming communities, creator ecosystems and social media platforms
Familiarity with TikTok, Twitch, YouTube, Reddit and Discord culture
Basic understanding of User Acquisition principles and digital marketing workflows
Experience coordinating influencer campaigns or community-focused marketing initiatives
Comfortable working with campaign reporting, spreadsheets and marketing tools
Excellent written and verbal communication skills
Strong organizational and multitasking abilities

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Media, Business or related field preferred
Experience within the video game industry, particularly PC, online or live service games
MMO game experience and understanding of MMO player communities is a strong plus
Experience working across EMEA gaming markets
Korean or additional European language skills are a plus
Experience working with international teams

Ideal Candidate

Detail-oriented and self-motivated
Passionate about gaming communities, social platforms and creator ecosystems
Comfortable working in a fast-paced environment
Interested in audience growth, content strategy and social campaign development
Creative thinker with strong interpersonal skills

Benefits

Opportunity to work across social media marketing, influencer campaigns, audience development and strategic growth initiatives
Exposure to global gaming marketing campaigns and community-driven activations
Collaborative and creative working environment
Professional growth and networking opportunities
Competitive salary
25 days of Paid Leave based on full-time employment
Public Transport Expenses Coverage - maximum €450/month
Lifestyle Wallet - Gift Cards worth €150/month
Personal and Professional Growth Wallet - €1,200/year.
Monthly Health Care Allowance - €150/month.
Special benefits for birthdays and summer- and winter holidays - €600/year
Sponsored lunch in the office; free snacks and refreshments
Annual health checkup support
Healthy Lifestyle Support: gym memberships, therapy sessions

Pearl Abyss Europe vacatures

Social Media Marketing Manager

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