The VIA Group is looking for a Marketing Manager.

Not a traditional hotel marketer.

A storyteller.

Not someone who only schedules content.

We’re looking for someone who understands culture, community, hospitality, and how to make a

place feel alive: both online and offline.

You’ll lead the day-to-day marketing for VIA Amsterdam and support the Antwerp team together

with our Brand, Culture & PR Manager. From campaigns and creators to events, partnerships,

social content, and community activations, you’ll help shape how people experience VIA.

This is a hands-on role. You’ll be in the building, at the hostel events, and close to the communities

and people that make VIA what it is.

About VIA

VIA creates spaces for curious travelers, creatives, locals, and communities. Our properties

combine hospitality, culture, food, events, design, and social experiences. We believe hospitality

should feel human, social, and memorable.

VIA Amsterdam: our flagship property: a high-energy hybrid hospitality concept where travelers,

students, artists, locals, and event visitors come together.

VIA Antwerp: our newest property: a design-led boutique hospitality concept with a strong cultural

identity and local focus.

What You’ll Do

You’ll take ownership of marketing activities across The VIA Group, with a primary focus on

Amsterdam.

Your responsibilities include:

Having an understanding of revenue management
Managing and growing our social media channels
Coordinating and producing content shoots
Working with creators, influencers, and local communities
Building partnerships with brands, artists, universities, events, and cultural initiatives
Supporting campaigns that drive visibility and direct bookings
Organizing on-site activations and events
Promoting group stays, MICE, private events
Coordinating targeted newsletters and CRM campaigns, pre/post-stay
Managing campaign calendars and marketing planning
Keeping the VIA brand culturally relevant and creatively fresh
Collaborating closely with operations, sales, F&B, events, and the Antwerp team
Identifying opportunities, trends, and collaborations that fit the brand.

This role sits at the intersection of:

hospitality
culture
community
content
partnerships
Growth

No two weeks are the same.

Who You Are

You likely:

have around 2+ years of experience in marketing, hospitality, lifestyle, events, media, or creative brands
are highly organized and proactive
understand social media beyond trends and templates
understand consumer behavior
know how to turn ideas into execution quickly
enjoy being around people, events, and creative environments
naturally spot strong content, collaborations, and opportunities
feel comfortable in fast-moving environments, including in the use of AI and GEO
combine creativity with a practical mindset
care about aesthetics, atmosphere, and experience
speak and write English fluently

Big plus if you have experience with:

lifestyle or hospitality brands
creator or influencer marketing
TikTok and Meta advertising
community building
photography or content production
Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, etc.)

What we’re looking for

We’re looking for someone who takes initiative, brings energy, and enjoys building things handson.

You don’t need to come from a traditional hospitality background, but you do need to understand

people, culture, and experience.

What You’ll Get

A key role inside a growing hospitality brand
Freedom to experiment and bring ideas to life
A creative and international work environment
A team that moves fast and builds collaboratively
Real ownership and room for initiative
Competitive salary based on experience
Hospitality perks and team events
The opportunity to help shape the future of VIA

Get ready to apply!

Having fun, connecting with like-minded people and making memories - that's what matters to us. Preferably, in a not so standard way. We're like the McCallaster family - a bit dysfunctional, sometimes messy, but we care for each other and always stick together. If this fits you, then don't wait and hit that apply button. We can't wait to hear from you!

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Marketing Manager

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