Job Summary

The Marketing and PR Manager is responsible for developing and executing brand marketing, public relations, media communication, and product promotion activities in the Netherlands market, while supporting broader European regional marketing initiatives as assigned by management. The role aims to enhance brand awareness, market penetration, and corporate reputation in alignment with the company’s European business strategy.

Key Responsibilities

Develop and implement annual marketing and PR strategies for the Netherlands market in alignment with European headquarters objectives.

Plan and execute integrated marketing campaigns, including digital marketing, social media, events, auto shows, sponsorships, and product launches.

Build and maintain relationships with media, PR agencies, influencers, dealers, and industry stakeholders.

Prepare press releases, media kits, speeches, presentations, and other communication materials.

Monitor market trends, competitor activities, and customer insights to support strategic decision-making.

Coordinate with sales, dealer network, aftersales, and product teams to ensure consistent brand communication.

Manage marketing budgets, campaign ROI analysis, and reporting.

Support European regional marketing projects and cross-country campaigns when required by management.

Ensure all marketing and PR activities comply with local regulations and company guidelines.

Complete other tasks and assignments arranged by supervisors and management.

Qualifications & Requirements

Bachelor’s degree or above in Marketing, Communications, Business Administration, or related fields.

Minimum 5–8 years of experience in automotive marketing and PR, preferably with international automotive OEMs or dealer groups.

Experience in European automotive markets, especially the Netherlands market, is highly preferred.

Strong understanding of automotive consumer behavior and media landscape.

Excellent communication, presentation, and stakeholder management skills.

Strong project management and cross-functional coordination abilities.

Fluent in English; Dutch or other European languages are a plus.

Proficient in Microsoft Office and digital marketing tools.

Willingness to travel within the Netherlands and Europe.

理想汽车 vacatures

Marketing and PR Manager

Never Miss a New Opportunity