We are entering a phase where data, technology, and digitization fundamentally reshape how we grow. At Coca‑Cola Europacific Partners (CCEP), we focus not on experimentation alone, but on scaling that works.

Digitization is central to unlocking sustainable customer growth. In the Netherlands, we are shifting from a digital strategy to a fully commercial strategy in a digital world. By 2030, 20% of our revenue will come from E‑retail and E‑food, while up to 70% of offline purchases will be digitally influenced.

This is where you come in.

As Senior Manager Digital Acceleration, you drive the digitization of the Path to Purchase (P2P) and strengthen incidence across channels. You shape the vision, translate it into customer and channel plans, and work closely with key customers and internal teams to accelerate growth.

Success in this role means turning strong strategies into flawless, scalable execution with measurable business impact. You embed ROI‑driven thinking and ensure digital capabilities are adopted across the organization and by customers, transforming potential into real growth.

What You Will Be Doing

Digitizing the Path to Purchase

Lead the shift from traditional POS to digital touchpoints, using shopper and touchpoint insights to shape customer and channel plans
Implement 360° Integrated Activation and drive key initiatives such as ordering kiosks and Demand Intelligence

Impact, Scale & ROI

Ensure flawless execution and scale digital initiatives across customers and channels
Embed ROI frameworks and track performance metrics to guide investment and continuous optimization

E‑Food & eB2B Growth

Strengthen digital activation and incidence in E‑food (e.g., ABC(DE) at JET)
Develop and integrate the eB2B strategy, identifying new digital B2B growth opportunities

Inspiration, Engagement & Alignment

Redesign Digital Days and lead initiatives like the CCEP Asset Hub and 360 Integrated Activation
Align with EU and cross‑functional teams to translate system strategies into clear execution plans

Retail Media & Capability Building

Support long‑range retail media planning and build capabilities in data, tooling, dynamic content, and AI
Promote digital adoption and a test‑and‑learn mindset across teams and customers

You are the original taste

You bring:

A proven track record in providing digital solutions
Strong project management and stakeholder management skills
Understanding of (digital) path-to-purchase dynamics
A perfect execution mindset
Analytical skills (systems, Excel, AI)
Creativity, Shopper Marketing or Brand management experience
Commercial skills and business sense to build and execute a plan, engage teams and evaluate performances

What You Get

When you bring this level of impact, we reward accordingly. You can expect:

A competitive salary that reflects your experience
13th month salary
8% holiday allowance
Annual bonus up to 12.5%
Company car or lease budget
25 holiday days plus the option to buy or sell days
Strong pension plan
Laptop and iPhone
Discount on your health insurance
…and of course, access to plenty of our refreshing beverages to enjoy at home

About Coca-Cola Europacific Partners

Producing, distributing, and selling 7 million drinks every day. That’s what we excel at Coca‑Cola Europacific Partners. With 42,000 people and 120 nationalities across 31 countries and five generations, we ensure our iconic products are always available for every moment of your day. Think of brands like Coca‑Cola, FuzeTea, Fanta and Sprite.

Thanks to our 42,000 colleagues, we are the number one supplier in our industry, with bold ambitions in sustainability. In the Netherlands, all our trucks run on biofuel, we are the only one with a full portfolio in bottles made from 100% recycled plastic (excluding cap and label), and our factory is certified CO₂‑neutral. And we’re proud of that!

Ready to apply?

Want to know more about this role? Feel free to reach out to Jeroen Gorsira for questions related to the job. For questions about the process reach out to Jelle Rouwet.

Convinced this is your role? Be sure to apply before May 12th.

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Senior Manager Digital Acceleration

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