Brand Marketing Manager | Founder

Are you our next brand storyteller and strategist? Let’s talk!!

Location: ‘s-Hertogenbosch Hybrid

Team: Marketing

About the role

We’re looking for a Brand Marketing Manager to join our Marketing team. In this role, you are responsible for building and activating strong Lifestyle and Entertainment brands from our portfolio, ensuring each brand has a clear positioning, compelling story and high-quality assets.

As Brand Marketing Manager, you will work closely with insights, creative, procurement, entertainment and commercial teams, as well as with external brand partners and agencies. You play a key role in launching brands internally, equipping sales and client marketing teams with the right stories, assets and tools to create strong commercial propositions in our key markets.

Key responsibilities

Brand strategy & positioning: Develop clear brand strategies, positioning and brand stories based on consumer and business insights, with clear jobs-to-be-done and priorities.
Portfolio & brand growth: Drive awareness, engagement and long-term brand growth for selected Lifestyle brands within our portfolio.
Campaign & activation development: Lead innovation, renovation, communication and activation initiatives across multiple brands and markets.
Asset creation & management: Develop central brand assets to be used globally, including brand stories, photography, video content, campaign toolkits, sales kits, microsites and digital content.
Internal brand launches: Lead structured brand launches within the organisation, ensuring sales, client marketing and commercial teams are fully equipped with strong brand narratives and assets.
Cross-functional collaboration: Work closely with procurement and portfolio teams to prioritise brands based on commercial potential and contribute input on portfolio gaps and opportunities.
Agency & brand partnerships: Build and maintain strong relationships with brand owners and external agencies.
Future-focused brand building: Contribute to long-term brand building strategies, including investing in and developing brands in selected markets.

What you bring

Required

8+ years of experience in a creative marketing or brand marketing role
Strong conceptual and strategic thinking skills
Solid project management capabilities with strong attention to detail
Proven ability to understand target audiences and translate insights into strong brand concepts
Proficient in using AI tools (e.g. ChatGPT, Midjourney, Gemini, Copilot) to accelerate content creation
Strong affinity with design and the ability to assess brand and asset quality
Collaborative mindset and team-player mentality
Full professional proficiency in English

Preferred

Background in FMCG, consumer goods, licensing or agency environments
Experience building and launching brands across multiple product categories 
Ability and ambition to grow into a role with people-leadership responsibilities

What we offer

A role in shaping the narrative of the market leader in tactical loyalty
A dynamic, international and entrepreneurial environment where bold ideas are valued
Career growth opportunities and a culture of collaboration, feedback, innovation and impact
A beautiful office space in the heart of ‘s-Hertogenbosch
Access to L’s state-of-the-art gym
Flexible working-from-home arrangements
A generous pension plan contribution

About L - founders of loyalty

L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years’ experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.

At the core of our approach is Total Store Impact – a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.

What it means to be a Founder

What makes L unique is our ‘Founder’s Mindset’. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path.

Sound like you?

We’d love to hear your story. Apply now.

L - founders of loyalty vacatures

Brand Marketing Manager

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