Job Description

We are looking for a Brand Manager to shape how Karsten’s brands look, feel, and perform in the market. This role combines creative direction with a strong commercial mindset, translating insights into clear brand concepts and consistent execution.

You will be responsible for defining creative direction, developing structured briefs, and working closely with Studio, Marketing, and Commercial teams to ensure all brand activities are aligned with strategy and business objectives.

Your responsibilities include:

Brand Strategy & Insights

Lead market research to track consumer behavior, trends, and opportunities
Define target audiences and analyze competitors to strengthen positioning
Develop integrated brand and marketing strategies across channels

Brand Development & Design

Drive brand identity evolution and ensure consistency across touchpoints
Lead creative direction, translating strategy into concepts and briefs
Support premiumization to enhance brand perception and value

Commercial Brand Management

Collaborate on product assortment, pricing, and promotions to drive performance
Ensure brand consistency across teams, partners, and agencies
Evaluate initiatives with a commercial, shopper-focused mindset

Planning & Leadership

Manage brand projects, timelines, and priorities across workstreams
Collaborate cross-functionally with Marketing, Design, Buying, and Sales
Guide stakeholders to ensure effective execution of brand initiatives

Job Requirements

What we are looking for:

Experience in brand management, brand marketing, or brand strategy, preferably within consumer goods or retail-driven environments.
Proven experience developing and executing brand strategies and integrated marketing campaigns.
Strong commercial acumen, with the ability to evaluate brand initiatives through a retail and shopper perspective.
Experience leading brand development, repositioning, or rebranding initiatives.
Ability to translate market insights into clear and actionable creative direction.
Strong project management, planning, and organizational skills with the ability to manage multiple initiatives simultaneously.
Excellent communication and stakeholder management skills, both written and verbal.
Experience working with cross-functional teams and leading brand initiatives across multiple product categories.

What You Can Expect From Us

At Karsten International you will join a supportive, ambitious team where we work hard, stay sharp, and enjoy what we do. We are growing fast, so there’s plenty of room to share ideas, take ownership, and really make an impact. We communicate openly, help each other out, and keep things direct but respectful.

What We Offer

Plenty of space for personal growth, ownership and continuous improvement
Excellent pension scheme
Travel allowance or OV card, 13th month & 8% holiday pay
Daily fresh lunch, fruit, and great coffee
Bootcamp, yoga, football team
Option to lease a bike
OpenUp for mental well-being + massage at the office
Discounts on great products & fun company outings
Easily accessible office in Amsterdam
Support with HSM visa and 30% ruling (if applicable)

Who we are?

Karsten International develops a wide range of products for daily use, from the latest gadgets to sustainable beauty products. You name it, we make it. In addition to working hard and delivering quality, enjoyment and collegiality are our top priorities. The team consists of driven product developers, sales experts, logistics talents, online marketing specialists and graphic designers. Thanks to a broad international network and more than ten years of experience, we are winning the hearts of consumers all over the world with our products. You will be given every opportunity to contribute to this.

Our core values (woven into how we work together)

Efficient & cost-conscious: We manage time and resources smartly, think critically and value what’s already in place.
Ambitious with long-term focus: We take ownership, build lasting relationships and stay humble in our success.
Striving for the best: We measure, learn, improve—and challenge each other to exceed expectations.
Direct & respectful: We communicate openly and treat everyone with respect, regardless of background.
We like to have fun: We enjoy what we do and create a positive, energetic work environment.

Here you can already view your new workplace:

Are you the candidate we are looking for? Then we would like to receive your motivation with CV short motivation via the application link.

Ask our Recruiter Febraneila: f.kusuma@karsten.nl Mobile: +316 27 46 74 80 | Landline: +31 20 261 4883

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Brand Manager

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