About us

Since 2017, LABFRESH has been on a mission to clean up the fashion industry by making clothes that last longer, require less washing, and simply perform better. We develop our own proprietary fabrics from scratch, stain-repellent, odour-resistant and wrinkle-free and today our community spans 86+ countries.

We are proud to be the most crowdfunded fashion brand in Europe, backed by more than 1,332 private investors and a highly engaged global community. With flagship stores in Amsterdam, Leidschendam and Copenhagen, we are building retail differently — and this is just the beginning.

The Role

LABFRESH is in an exciting growth phase. We’re expanding our retail footprint, strengthening our online community, and building a brand that lives seamlessly between physical and digital.

This role sits right at that intersection.

This is not a traditional Assistant Store Manager role. It’s a hybrid position where you lead on the shop floor and help shape how our brand shows up online. The store always comes first, you lead from the front, drive performance and make sure every customer understands what makes LABFRESH different.

Retail doesn’t stop at the door. You move seamlessly between leading on the floor and being the voice of LABFRESH online, supporting customers through chat, email, social and returns.

We are looking for someone who thrives on variety, takes ownership naturally and enjoys building something, not just maintaining it.

What are you gonna do?

Assistant Store Manager & Sales Development

You lead from the front and help shape how we sell.

Work closely with the Store Manager and Head of Retail to grow LABFRESH retail in the Netherlands

Take ownership of daily execution and decision-making on the floor

Step in as store lead when the Store Manager is not present

Drive store performance by reaching and exceeding monthly sales targets

Deliver exceptional, on-brand customer experiences

Build a strong sales culture through coaching and hands-on training

Contribute to developing LABFRESH’s sales training framework(Learning Lab), turning on-floor learnings into scalable tools and standards across stores

Act as a commercial sparring partner on staffing, planning and performance improvements

Online Customer Experience | Community & Brand Voice

Modern retail lives both offline and online and you’re comfortable in both worlds.

Be the friendly, knowledgeable voice of LABFRESH across online channels

Support customers via live chat, email, social media comments and returns — with clarity, attention to detail and good vibes

Turn questions and challenges into positive brand moments

Maintain a consistent and on-brand tone across platforms

Handle returns with care and efficiency

Help us to constantly improve from the inside out by sharing customers feedback and insights

Maintain high response quality and speed across all channels

Who are you

2+ years of experience as a top performer in retail, ideally within apparel, lifestyle, or fast-growing DTC brand

Comfortable taking responsibility and leading by example in the shop floor

You are comfortable switching priorities quickly and staying effective on busy days as well as quieter moments

Entrepreneurial mindset, proactive, solution-oriented and hands-on

Highly organized and structured, able to juggle multiple responsibilities

Detail-oriented with a strong sense of brand and presentation

Strong communicator, both in person and online

Weekend work is expected

Fluent in Dutch and English

Customer Service: 30-40% depending on store traffic and seasonality

LABFRESH | Life-proof menswear vacatures

Assistant Store Manager

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