Are you passionate about transforming an artistic vision into a captivating brand experience? Join Brand van Egmond, an atelier specialised in the creation of chandeliers and renowned for its fusion of artistry and craftsmanship. Our lighting, designed by our founder William Brand, adorns the most exquisite interiors worldwide, transforming spaces into curated works of art.
About Us:
Brand van Egmond is not just a workplace; it's a creative atelier where your skills and creativity can flourish. Located in a beautiful office in Naarden (Amsterdam region), we take pride in our international orientation and commitment to creating Haute Couture lighting for unique clients globally.
About the Position:
As our Marketing & Communications Manager, you will lead the development and execution of our global marketing strategy, digital campaigns and PR initiatives. Working closely with founder William Brand, the sales team and external partners, you will strengthen our international brand presence, create exceptional customer experiences and contribute directly to the company's growth.
In this position, you will play a key role in elevating Brand van Egmond from one of the world's best-kept secrets in high-end design to a globally recognised name.
Responsibilities:
- Develop and execute the global marketing strategy to increase Brand van Egmond's visibility among architects, interior designers, luxury hospitality and private clients. (B2B + B2C)
- Lead content creation and design of marketing materials to showcase the artistry behind our brand.
- Manage and optimise our digital marketing activities together with external partners, ensuring measurable growth and return on investment.
- Drive the digital marketing strategy across all platforms; social media, email marketing and B2B platforms.
- Own the SEO keyword strategy and implement technical SEO improvements and customer-centric content creation focused on boosting inbound lead generation.
- Collaborate with internal teams to create optimized landing pages and enhance user experiences.
- Initiate PR activities, mailing campaigns, and media outreach.
- Support in organizing live and online events.
- Contribute to the development of our digital infrastructure and data management.
- Coordinate asset and content management
- Manage the WordPress website as the company’s primary digital touchpoint.
Qualifications:
- Strong strategic ability and analytical thinking.
- Skilled designer with proficiency in Adobe Creative Suite (Photoshop & InDesign) and Canva.
- Experience in email marketing, A/B testing, and performance optimization.
- Proficient in Google Analytics and digital marketing analytics/reporting. Experience with Google Ads and Meta ads is a plus.
- Familiarity with CMS & E-commerce systems. Knowledge of WordPress is a requirement.
- In-depth knowledge of various social media platforms and website analytics.
- Positive and resilient mindset, willing to explore innovative approaches.
- An active PR network is preferred.
- Excellent verbal and written communication skills in English. Proficiency in Dutch is a big advantage
You do not need to be an expert in every discipline, but you should be able to manage, coordinate and work effectively with specialists and external partners.
Company Benefits:
Brand van Egmond offers an exceptionally creative and international working environment, where design, craftsmanship and entrepreneurship come together. You will have the opportunity to work closely with our founder and contribute directly to the development of an internationally recognized luxury design brand.
Interested in this job? Please send your application with a motivational letter and CV to dennisvanegmond@brandvanegmond.com
