About us: Stanley 1913 - Built for Life® since 1913.
The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com.
Our teams are spread all over the world, with our headquarters based in Seattle, WA. The European team is located in the center of Amsterdam, from where we lead our efforts in sales, marketing, product development, logistics, and finance across the entire EMEA region. We are a diverse and entrepreneurial team that enjoys working in a fast-paced environment. Driven by purpose, passion, and performance, we rise to new heights together.
Position overview
The Trade Marketing Manager, GER & AUT is a key member of the EMEA organization, responsible for driving best-in-class retail execution across Germany and Austria. Working closely with Sales, Brand, and Commercial teams, this role plans and delivers impactful trade marketing initiatives that strengthen brand presence and enhance consumer engagement across both online and physical retail environments.
This is a hands-on, strategic role requiring strong retail marketing expertise and the ability to translate global brand strategies into effective local execution. Based in the Amsterdam EMEA office and reporting to the Senior Trade Marketing Manager, EMEA, the role involves regular travel within the DACH region.
What You’ll Do
Retail, Trade & Regional Marketing Execution
- Lead the rollout of brand campaigns and seasonal communication across retail touchpoints throughout the region, ensuring strong and consistent in-store and online execution
- Deliver omni-channel retail activations with key retail partners such as Zalando, Snipes, and Breuninger - aligned to full-funnel marketing objectives and brand guidelines
- Adapt global initiatives to local market needs, ensuring relevance while maintaining brand consistency
- Drive regional momentum through offline brand marketing tactics
Account & Commercial Partnership
- Drive strategic focus on key German accounts through joint business and marketing planning
- Support the go-to-market process, including seasonal sell-in presentations, account opportunities, and post-activation reporting
- Partner closely with Sales teams to deliver marketplace excellence and maximize commercial impact
Planning, Budget & Performance Management
- Manage the local trade marketing budget, including forecasting, invoicing, and financial tracking
- Own and maintain the local trade marketing calendar by delivering campaigns on time, within budget and in line with brand calendar
- Track, analyze, and report on campaign KPIs, and insights in line with EMEA reporting standards
Who You Are
- A proactive, consumer-centric trade marketer with strong experience in retail and omni-channel marketing
- Strategic in thinking and hands-on in execution, able to manage multiple projects and priorities simultaneously
- Experienced in developing and delivering joint marketing plans with key retail partners
- A strong collaborator with the ability to build effective relationships across Marketing and Sales teams
- Passionate about brand storytelling, with the ability to balance global consistency and local relevance
- Data-driven and results-oriented, using insights to optimize future activations
- Emotionally intelligent, empathetic, and confident in stakeholder management
- Native German preferred; fluent written and spoken German & English required
- 5+ years’ experience in Retail, Trade, or Brand Marketing, ideally within consumer products (fashion and/or sporting goods)
- Experience working with Athletic Specialty accounts (highly preferred)
- Strong understanding of the DACH retail landscape
- Proven project management experience across multiple calendars
- Strong analytical, reporting, and presentation skills
- Proficient in Microsoft Excel and PowerPoint
- Experience working with German third-party partners (design, production, event agencies)
- Familiarity with B2B platforms and digital marketing tools
- Demonstrated ability to improve processes and scale initiatives
- University degree (BA/BS) or equivalent professional experience
- Willingness to travel regularly within the DACH region
Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com.
Stanley 1913 is a total rewards company, which includes rewards beyond base salary.
About our parent company: Morgan Street Holdings
The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chain, tms, and Continental. Morgan Street Holdings’ portfolio provides best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe.
Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.
