This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer Marketing Manager in Netherlands.
This is a high-impact opportunity to help build and scale the customer marketing function within a fast-growing, product-led B2B SaaS environment at the forefront of AI-powered workflow orchestration. In this role, you will shape how customer stories, advocacy, and proof are transformed into strategic growth assets that support pipeline generation, enterprise trust, and product adoption. You will work cross-functionally across product marketing, sales, customer success, and demand generation to turn real customer success into compelling narratives and scalable programs. The position offers a rare chance to build a function almost from scratch, defining the systems, processes, and strategy that will elevate customer marketing into a core go-to-market driver. Operating in a highly collaborative, remote-first, and builder-driven culture, you will have strong ownership and visibility across the organization. This role is ideal for someone who combines storytelling excellence with strategic thinking and enjoys turning customer insight into measurable business impact.
Accountabilities
- Own and define the end-to-end customer marketing strategy, building a scalable foundation for advocacy, storytelling, and customer proof programs
- Develop structured systems to identify, prioritize, and source high-impact customer stories across industries, use cases, and product areas
- Create and maintain customer-facing assets such as case studies, testimonials, success narratives, reference materials, and co-marketing content
- Collaborate closely with Product Marketing, Customer Success, Sales, Partnerships, Content, and Demand Generation teams to align messaging and leverage customer insights
- Translate post-sale customer experiences into compelling assets that support sales conversations, enterprise deals, and marketing campaigns
- Enable sales teams with effective customer proof materials to strengthen outbound efforts and improve conversion in complex deal cycles
- Build repeatable workflows, tools, and processes to scale customer marketing operations over time
- Measure performance of customer marketing initiatives and continuously optimize based on business and revenue impact
Requirements
- Senior-level experience in Customer Marketing, Product Marketing, Customer Advocacy, or content-driven storytelling within a high-growth B2B SaaS environment
- Proven ability to build structured programs and operating models in early-stage or evolving marketing functions
- Strong track record of transforming customer insights into high-impact marketing and sales enablement assets
- Experience working cross-functionally and influencing senior stakeholders in a fast-paced organization without direct authority
- Excellent storytelling, editorial, and communication skills with a strong understanding of commercially valuable narratives
- Ability to balance strategic thinking with hands-on execution in a dynamic environment
- Experience supporting enterprise or technical buying journeys with proof-based content and messaging
- Familiarity with developer tools, AI, automation, infrastructure, or technical SaaS environments is a plus
- Experience building or scaling customer advocacy or reference programs is highly valued
- Exposure to global, multi-region go-to-market organizations is considered an advantage
Benefits
- Competitive compensation package with equity opportunities
- Fully remote-first work environment across Europe and beyond
- Generous vacation allowance and public holidays depending on region
- Health, wellness, and retirement benefits tailored to local standards
- Annual learning and development budget for courses, events, and coaching
- Flexible work-life balance with a culture that values autonomy and trust
- Access to cutting-edge AI tools with an unlimited AI usage budget
- Strong open-source and community engagement support
- Regular team hackathons, offsites, and collaborative global events
- Transparent, high-performance culture with a strong emphasis on ownership and impact
How Jobgether Works
We use an
AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
