Job Purpose
The Sales Manager Travel plays a pivotal commercial and strategic role in driving B2B sales performance, strengthening brand visibility, and developing sustainable partnerships within the B2B travel market. The role combines commercial insight, analytical expertise, and operational excellence to support product development, expand market presence, and deliver profitable growth while ensuring a consistently high customer experience.
Key Responsibilities And Accountabilities
- Develop and execute B2B sales strategies, including commercial calculations, and pricing models and contracting, to maximize revenue and profitability.
- Monitor market trends, customer behaviour, and competitor activity to identify growth opportunities and areas for improvement.
- Collaborate closely with internal sales and commercial teams to ensure product offerings align with evolving customer and partner needs.
- Support the creation and delivery of compelling, customer‑focused value propositions to strengthen competitive positioning.
- Analyse sales, product, and operational performance data to evaluate impact and support fact‑based decision‑making.
- Prepare accurate and insightful commercial and performance reports to support strategic planning and operational reviews.
- Actively enhance brand visibility in the B2B travel arena through participation in industry events, conferences, and networking activities.
- Build, maintain, and develop strong relationships with existing partners, while identifying new sustainable partnership opportunities.
- Contribute to the development and optimisation of travel products in cooperation with suppliers and external partners.
- Manage administrative and operational processes related to product setup, pricing, documentation, and compliance.
Job Requirements
Knowledge
- Strong understanding of B2B sales and commercial principles within the travel or hospitality industry.
- Knowledge of product development, pricing structures, and market dynamics in the Dutch and Belgian markets.
Skills
- Strong analytical skills with the ability to interpret data and translate insights into actions.
- Excellent commercial acumen with high attention to detail.
- Strong negotiation and stakeholder management skills.
- Excellent verbal and written Business English skills.
Work Experience
- Proven B2B sales or commercial experience within the travel or hospitality sector.
Qualifications
- Relevant commercial, business, or tourism‑related education or equivalent experience.
Leadership accountability
Not applicable. The role does not have direct line management responsibility but requires strong collaboration and influence across teams and partners.
Budget responsibility
Responsible for contributing to commercial performance and revenue targets within the assigned B2B travel portfolio.
External dependencies
- B2B travel partners
- Suppliers
- Industry associations
- Regulatory bodies
Additional Information
- Regular travel and attendance at industry events is required.
Feeling enthusiastic? Feel free to contact us at vacatures@stenaline.com. We’d be happy to tell you more! Please send us your profile and motivation letter.
About Stena Line Stena Line is a leader in sustainable transport and offers the most extensive route network in Europe. With over 6,000 colleagues across the North Sea, Scandinavia, the UK and the Baltic States, we work together toward a bright future. With us, you’ll have plenty of opportunities to develop yourself and contribute to an inclusive, safe and inspiring work environment. Everyone is welcome!