Job Description

Digital Marketing Manager – International

Ritchie Bros. is a global marketplace for used equipment and trucks, connecting buyers and sellers in more than 170 countries. Through our digital platforms and live auctions, we help customers buy and sell with confidence at scale.

We’re looking for a hands-on digital leader to drive growth across our international business.

This role owns digital acquisition, marketplace engagement, and conversion performance across EMEA, APAC, and emerging regions. You’ll operate at both a strategic and executional level, building plans, running campaigns, and delivering measurable results, while leading a team of digital marketing specialists.

This is not a traditional digital marketing role. You’ll be responsible for driving digital growth across a global marketplace, working across regions and directly influencing how buyers and sellers engage with our platform.

What You’ll Own

Digital buyer acquisition and bidder growth
Seller lead generation across international markets
Campaign performance across paid media, SEO, and lifecycle channels
Conversion optimisation across landing pages and digital journeys
Digital contribution to auction demand

What Success Looks Like

Increased bidder participation across auctions
Growth in qualified seller leads
Improved conversion rates across digital funnels
Strong ROI and efficient cost per acquisition
Clear, data-driven visibility of performance across markets

What You’ll Do

Lead and develop a team of digital marketing specialists, setting direction and driving performance
Plan, execute, and optimise campaigns across multiple digital channels
Identify growth opportunities and scale high-performing programs
Partner with Product to improve website performance and UX
Work with country teams to roll out and optimise campaigns globally
Use data and analytics to drive decisions and improve outcomes
Test new channels, tools, and approaches to drive continuous improvement

What We’re Looking For

8–12 years in digital marketing or growth roles
Experience leading or mentoring digital marketing specialists or small teams
Strong hands-on experience across paid media, SEO, and performance marketing
Proven ability to drive measurable growth
Experience working across multiple international markets
Data-driven mindset and strong analytical skills
Budgeting experience
Experience in marketplaces, ecommerce, or B2B platforms is highly desirable

What We Offer

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we have proven this throughout our 65+ years in business. And, we will take care of you along the way. Here is how:

Hybrid flexibility
Pension Plan with company match
Appealing Employee share purchase plan
Comprehensive health benefits
Gym sponsorship

Who Are We

Ritchie Bros. has grown from a small-town auctioneer to a global asset management and disposition company. We help our customers buy and sell a wide range of used and unused equipment for construction, mining, transportation, agriculture, oil & gas, lifting & material handling, forestry & other industries.

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.

Responsibilities

Deliver recommendations to marketing teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives
Integrate digital strategy into overall marketing process, partnering with the marketing teams and other internal functional teams to facilitate integrated approach and ensure the digital strategy is appropriately realized in the digital space
Manage short- and long-term digital strategies and execution of web site redesigns, and digital creative development for RBA online properties
Contribute to the development and stewardship of point-of-views, digital guidelines, and governance, including agency communication, vendor management, guideline optimization and adherence
Evaluate emerging media channels, vendors, tools, technology and tactics for appropriateness and opportunities to drive RBA business goals
Work closely with the Consumer Insights & Business Intelligence (BI) teams to report on and monitor digital program performance
Evaluate and manage external resources in execution of projects, including agencies, developers, and other third-party partners
Identify opportunities for cost efficiencies including programming re-use, process refinement, vendor selection, etc
Effectively communicate and educate RBA associates on key digital concepts within the organization
Develop and align organization and external partners on success metrics for digital marketing
Provide digital point-of-view to marketing team members when they evaluate proposals containing a digital component
Stay well-informed and versed on trends, rapidly changing technology and best practices in the digital arena, and facilitate knowledge sharing with Marketing teams
Meet with external vendors to bring knowledge of new offerings in house
Develop, continually refine and communicate best practices that can be shared cross-category and cross-market
Develop and lead (with agencies and/or external experts) digital training for marketers
Work with the ecommerce team to ensure integration with online needs in site redesigns and/or updates
Create a team based working environment and provide coaching, direction, and development of employees within the Digital Marketing Team
Participate in digital focused meetings as the Digital Marketing expert
Perform other duties as assigned

Qualifications

Minimum 5 -7 years’ experience in digital marketing production
The candidate should possess strong leadership, project management and communication skills, and digital technology expertise
Proven technical expertise in a broad range of digital marketing systems and technologies, including HTML/CSS, web graphics & video, email marketing tools, web analytics, Flash, scripting
Expertise with content management tools
Experience with mobile marketing technologies, including mobile web, SMS
Experience with web domain registration management and multi-domain environments
Experience with conversion and experience optimization techniques
Experience leading and building high performing teams in dynamic setting
Experience in international marketing a plus
Typical Business Office Environment

Ritchie Bros.

Vacatures

Manager, Digital Marketing