Product Marketing Manager: Adjacent Products

Location: Antwerp or Amsterdam

Experience: 5+ years product marketing, go-to-market execution, and portfolio optimisation experience

Own the adjacent product portfolio, including sleepmask and help drive category growth, adoption, and in-market performance.

This isn't a lateral move. We built Loop by going all in from day one. You’ll lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time. All yours. If you've mastered portfolio marketing, launch execution, and translating customer insight into commercial action — and you're ready to break the rules that no longer work — this is where you do it.

The role

You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. As Product Marketing Manager: Adjacent Products, you own the in-market success and development of the portfolio across launches, lifecycle initiatives, pricing recommendations, positioning, and channel execution. You work closely with Product Management, Commercial, Brand, Retail, and Operations teams to ensure products are launched effectively, positioned clearly, and continuously improved through customer and market insight.

What you’ll do (and what you won’t)

You will

Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
Analyse customer feedback, market trends, and performance data to identify optimisation opportunities
Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
Contribute portfolio insight and category expertise into cross-functional planning discussions
Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant

You won’t

Wait for endless approvals
Hide behind processes
Cruise quietly in the background
Own overarching business-wide pillar strategy or enterprise-wide PMM frameworks

How you’ll succeed

We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll succeed by balancing customer insight with commercial priorities, building strong cross-functional relationships, and turning portfolio performance data into clear actions that improve growth, adoption, and category clarity.

What you’ll bring

Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
Strong understanding of pricing, positioning, promotional planning, and channel dynamics
Ability to analyse customer insight, market trends, and performance data to support decision-making
Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist

Loop isn’t for everyone. We might not be a match if you:

Wait for direction instead of taking initiative
Mistake activity for impact
Feel uneasy when things are still taking shape
Prefer alignment meetings over decisions

Still listening?

Good. We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: “I can’t believe we did that.” If you are like that too, press that beautiful apply button and let’s talk.

Why work at Loop

At Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.

Loop Earplugs

Vacatures

Product Marketing Manager