We’re looking for you

At Boat Bike Tours, we create unique cycling and sailing holidays across Europe. Our guests come mainly from the United States, Canada, Germany, and other European countries. As our new Performance Marketer, you’ll make sure these travelers find us online — and turn curiosity into bookings. You build campaigns that perform, analyze data to uncover opportunities, and make sure every marketing euro delivers results. Your focus: new leads — attracting, engaging, and converting new customers through smart, data-driven marketing strategies.

What You’ll Do

You’re responsible for the performance side of our marketing: from strategy to execution, from targeting to reporting.Your key tasks:

Develop and optimize online ad campaigns (Facebook, Instagram, Google Ads, Display, Meta Business Suite)
Build and refine lead funnels, A/B tests, and retargeting campaigns
Analyze and report on campaign performance (GA4, Looker Studio)
Turn data insights into concrete improvements and growth actions
Manage collaboration with agencies or external specialists
Support SEO and conversion optimization for landing pages
Implement new tools or automations (e.g. Zapier) to make campaigns smarter and more efficient

Your team

You’ll join the Boat Bike Tours marketing team — a motivated group of professionals with a mix of strategic thinkers, creative storytellers, and international marketers. Together, we work toward one goal: inspiring travelers from around the world to discover Europe by boat and bike.We collaborate closely with colleagues in sales, customer care, and product development. There’s plenty of room for your ideas, and your input truly matters — whether it’s a new campaign concept, test setup, or a creative partnership.

What We’re Looking For

You’re analytical, curious, and focused on results. You love testing, learning, and optimizing — and while you enjoy working with data, you always think from the customer’s perspective.

Your Profile

Bachelor’s degree in marketing, communications, or a related field
Minimum of 2 years’ experience in performance marketing or online advertising
Hands-on experience with Google Ads, Meta Ads Manager, GA4, Looker Studio
Fluent in English
Structured, proactive, and results-driven

What We Offer

A varied role in a growing international organization
A 24-32 hours workweek
A salary between € 3460 and € 5400 based on experience (full-time)
8 percent holiday allowance, pension plan and 25 vacation days
Learning budget and access to sports activities like bootcamp
Sustainable mobility package: €0.35 per km cycling, 100 percent public transport coverage and €0.23 per km for cars (from 10 km)
One free study trip per year
An informal team, social drinks and fun outings
A one-year contract with the intention of extension

Apply for the job

Do you want to join our team? Then we'd love to hear about you!

Boat Bike Tours

Vacatures

Online Performance Marketing Manager (Lead Generation)