The MarCom Manager is responsible for shaping and executing the company’s external messaging, ensuring consistent positioning across all channels—especially toward government, defense, and industry stakeholders.

This is not pure marketing and not pure PR.

👉 It’s the bridge between strategy, content, and business development.

Key Responsibilities

🎯 Messaging & Positioning

Define and maintain company messaging, value propositions, and narratives

Translate complex technical solutions into clear, compelling communication

Ensure consistency across:

website

presentations

proposals

exhibitions

📣 Content & Communications

Develop high-quality:

brochures

white papers

case studies

press releases

Manage corporate communication materials for tenders and BD teams

Oversee digital presence (website, LinkedIn, campaigns)

🤝 Support to Business Development

Work closely with BD/sales to:

tailor messaging to specific customers

support proposals and bids

Prepare executive-level presentations for defense customers

🌍 Events & Industry Presence

Plan and manage participation in:

defense exhibitions (e.g., Eurosatory, DSEI)

conferences and delegations

Ensure consistent branding and messaging on-site

🧠 Market Intelligence

Monitor competitors’ positioning

Identify messaging gaps and differentiation opportunities

Support strategic marketing planning

Requirements

5–10+ years in:
marketing communications / corporate communications
preferably in defense, aerospace, or B2G sectors
Strong ability to translate technical content into business language
Experience working with:
engineers
BD teams
senior stakeholders
Excellent English (mandatory)
Additional European languages = advantagequisitions

Bagira

Vacatures

Marketing Communications Manager